In the era when flow rate is king, the word "style" is difficult to stay on the homepage of home furnishing companies for a long time. The more this is the case, the more impressive the game-breaker becomes
In 2012, TATA wooden doors opened a new product launch conference for the first time on the winter solstice, and launched a 45° oblique magnetic silent door, creating a subdivision track of sound insulation and noise reduction.
When a show becomes a classic, fans will always look forward to its return.
For more than ten years since then, the new winter solstice product launch conference of TATA wooden doors has come as scheduled every year, and has continued to innovate, leading the development of the industry with disruptive innovation, and has become an industry upgrade carnival that home furnishings are looking forward to.
Especially in 2023, on the one hand, the rapid development of the real estate industry will not continue, which will change the development trajectory of the home furnishing industryOn the other hand, the output value of China's wooden doors will still reach 130.4 billion yuan in 2022, and with the beginning of the dividend period of the stock housing market, the wooden door industry still has great room for development.
Whether it is the development trend of the industry or the market demand, it has forced the wooden door industry to move towards deep integration, and for the enterprises in it, the most obvious perception may be the intensification of involution.
In the face of new business challenges and environmental changes, how can wooden door enterprises find new opportunities in them, and even go further?As a leader in the wooden door industry, how will TATA wooden doors break the game this time?
The new product launch conference will be held on December 22 at the TATA wooden door headquarters, which has attracted the attention of the industry inside and outside
This may be a press conference about perseverance, greenness and breakthrough.
Stick: Deeply cultivate the silent noise reduction track
Throughout the TATA wooden door more than ten years of winter solstice press conference, "noise reduction and silence" is the constant theme.
In 2012, TATA wooden doors were the first to launch the 45° oblique magnetic noise reduction silent door, and since then it has been deeply cultivating the "silent era" of interior doorsIn 2015, TATA launched the second generation of silent doors, with a C-shaped elastic structure that makes the door gap smallerIn 2018, TATA wooden doors directly launched the third and fourth generations of silent door products, from reducing the narrow edge to realizing 8 magnetic points docking to full fitting, solving the problem of sealing the bottom edge of the wooden door, and opening the sound insulation enhancement mode. In 2020, after the fifth-generation mute door of TATA wooden door upgraded the process of sealing sound insulation strips, in 2021, TATA wooden door will launch an active noise reduction mute door, which adopts passive + active noise reduction method to achieve noise reduction effect on low-frequency and high-frequency noise.
It is reported that the original intention of the TATA wooden door is to realize the coexistence of different lifestyles in a family space, so that everyone can choose to love a private space, so as to enhance the happiness of life. This value has gone beyond the product itself to establish a delicate emotional connection with the consumer.
And in the view of Sina Home, in addition to the adherence to values, more important is that TATA wooden doors continue to upgrade the mute technology, around the core of noise reduction and mute, has formed a set of noise reduction and mute products, including noise reduction and mute doors, noise reduction and mute wall panels, active noise reduction doors, etc., to provide consumers with more systematic solutions on the basis of this product matrix.
It is believed that at this press conference, TATA wooden doors will also rely on product performance to refresh people's perception of silent noise reduction doors and raise silent life to a new height.
Green: Continuously improve the environmental protection process
Yes, it can be seen from the iteration of TATA wooden door multi-round silent noise reduction technology that respecting the value of human life, putting people's needs in the first place, and continuing to create beautiful products is the core appeal of TATA wooden door enterprise development, just as TATA wooden door enterprise believes in "enterprise to goodness and products to beauty".
Therefore, green environmental protection has become another pursuit of TATA.
With the steady progress of the "Healthy China 2030" strategy and the "14th Five-Year Plan", consumers' demand for consumption upgrades such as healthy home, environmentally friendly home decoration, and personalized customization is continuing to be released.
Especially in this era of high-quality life, the environmental protection of raw materials for household products has become a major factor for consumers. According to the data of the "2022 China Home Furnishing Industry Chain Research and Benchmarking Enterprise Case Analysis Report" released by iiMedia Consulting, 678% of home users will consider the environmental protection of product raw materials when buying hard home furnishings, and the vast majority of people are facing problems and troubles in home health, and healthy homes have become the common pursuit of hundreds of millions of Chinese families.
Sina Home Furnishing noticed that TATA wooden doors, as an industry leader, continue to explore green and environmentally friendly production processes. A few days ago, Zong Ruiyuan, chairman of TATA wooden doors, said in an interview that in 2024, TATA wooden doors will be painted, which can not only reduce the process and improve the speed of industrial production, but also lead the entire home furnishing industry into a more environmentally friendly and healthy development stage, bringing consumers more high-quality and green products.
Therefore, at this press conference, there is reason to believe that TATA wooden doors will launch more environmentally friendly products and promote the progress of the industry.
Breakthrough: The integration of doors and walls defines a new way of life
Finally, in Sina Home's view, the most intriguing thing about this conference is whether TATA wooden doors will further give a space solution based on door and wall cabinets.
As early as 2006, TATA has begun to make the integration between wooden doors and wall panels, and today, TATA has established a considerable advantage and a fairly solid technical barrier on the door and wall cabinet track.
In June 2023, TATA Wooden Doors officially announced its entry into the field of high-end customization by launching the high-end home furnishing brand Tatacasa. This also means that under the premise of making the core category of wooden doors extremely professional, TATA wooden doors continue to cultivate vertically in the category, extend to the integration of doors and wall cabinets, expand horizontally in the user group, and aim at high-end improved customer groups, and the brand differentiation layout of TATA wooden doors is gradually unfolding.
The advent of TataCasa allows us to see the ambition and strength of TATA in the integrated design of door and wall cabinets, so we can't help but look forward to the upcoming winter solstice appointment: can TATA bring us new surprises on the door and wall cabinet track?
In Sina Home's view, involution is becoming a key word in the home furnishing industry, which also makes one-stop formats such as whole-house decoration become the general trend of the development of the home furnishing industry, and traditional home furnishing companies have been transformed and upgraded. From the perspective of the market, more and more consumers regard higher standards of home furnishing products and one-stop more efficient decoration services as an important part of the quality of life.
In this context, how can TATA wooden doors give a unique solution for the whole house?It has always focused on the research and development and production of wooden door products, how to innovate the silent noise reduction experience?
On December 22, I believe that at the winter solstice press conference of TATA wooden doors, the above questions can be answered.
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