The foundation of business is traffic and the omnichannel approach to customer acquisition
No matter how advanced the theory and system are, in the end, in terms of implementation, we must return to growth. And the front-end growth thinking is often traffic.
For many businesses, no matter what growth, it eventually comes back to traffic growth, because traffic growth can solve most of the marketing growth problems.
We talked a lot about the internal logic system, and we will continue to talk about it in the future, which is the core essence. But that doesn't mean I'm not aware of the traffic work on the front lines.
Practice, theory to practice, there is theory, there must be practice sharing. Talking about traffic is the best practice front-end. Therefore, traffic, I will spend a few articles to share with you, how to do traffic from the execution, and compare dry goods.
enjoy：
First, the basis of business is traffic
Interpret the first half of the title:
The five values of traffic, this is the core direction of extending traffic sharing with you in the future, remember to savor it.
Second, the surface - the face of the brand experience
Behind the traffic is the user, so in order to better how to get customers, it is inseparable from the understanding of user experience.
As such, I had to re-share with you what I had previously shared about the brand's dotted line, face, and body faces.
The core of a brand is a point, but the perception of consumers is a facet and an overall experience.
The brand needs to be implanted into the touchpoints that consumers touch, which is ultimately the sum of all the impressions of consumers on the brand, and all these touchpoints constitute the surface of the brand experience, which constitutes the whole of the brand experience.
Brand experience is the development of the core value of the brand, and the core value of the brand needs to be continuously strengthenedThose that are inconsistent with or contrary to the core value of the brand should be resolutely eliminated. The neatness of the brand experience is the basic guarantee for the success of the brand.
3. Integrated marketing communication
Knowing the user's contact experience, what kind of communication does the enterprise use to practice?This cannot fail to mention the other model mentioned earlier - the POES model.
The ultimate pursuit of all marketing behaviors is sales, and at the same time, the core link of integrated marketing communication is integrated based on the matching of user decision-making behaviors. Therefore, someone adds S on the basis of PoE, that is, PoE. This S stands for Sales Platform, which is all offline and online sales scenarios, including traditional offline physical stores, online Tmall stores, ** stores, micro stores, community sales (WeChat groups and QQ groups), etc. It even includes tools and platforms to drive repeat purchases and old customers to bring in new customers. To put it bluntly, S stands for Omnichannel Sales.
Fourth, omni-channel customer acquisition methods
Omni-channel sales requires enterprises to gradually change their customer acquisition methods from traditional offline sales to omni-channel customer acquisition methods that combine online and offline. Therefore, how to effectively use these two channels to expand the visibility and market scale of enterprises has become a problem that enterprises must face.
Conclusion:
Based on the user's contact surface, to understand the company's communication methods, with the company's communication strategy means, then what should the specific implementation of customer acquisition methods be?This is the sharing logic of this content, remember to look back and taste. You may have a deeper sense and understanding.
The above is the content of this article, if you think it is good, welcome to reward the collection, thank you**. More exciting look forward to your attention, we will see you tomorrow!