On December 17, 2023, the celebration of the "Fifth (Enlarged) Meeting of the Sixth Council of China Non-staple Food Circulation Association" and the "30th Anniversary of the Establishment of China Non-staple Food Circulation Association" was held in Beijing. Zhaoxin Technology was invited to attend the meeting, and with the 13th National Committee of the Chinese People's Political Consultative Conference Economic Committee, former vice minister of the Ministry of Commerce, member of the party group Fang Aiqing, President of the China Federation of Commerce Jiang Ming, Ministry of Commerce Modern Chain Expert Committee Researcher, former deputy director of the domestic ** Bureau Ding Junfa, the Ministry of Commerce native of Nanjing commissioner Wang Xuanqing, China Non-staple Food Circulation Association President He Jihong, as well as the China Non-staple Food Circulation Association vice president unit, governing units, member units and food industry, Production enterprises in many fields such as the wine industry participated in this event.
At the meeting, Zhaoxin Technology won the "Thirty Years Food Circulation Market Development Pioneer Award", and Zhang Yonghong, Chairman and CEO, won the "Thirty Years Industry Deep Cultivation Contribution Award". As a pioneer in the anti-counterfeiting traceability industry and an active promoter of the digital transformation of enterprise products, in the field of non-staple food, Zhaoxin Technology has served many leading enterprises such as Kweichow Moutai, Langjiu, Luzhou Laojiao, Mengniu, Yili, Junlebao, Lulu, Luckin Coffee, BESTORE, Weiweiwang, and Qiaqia.
For food and dairy companies, the management of product freshness is crucial. The attribute characteristics of one thing and one code can help enterprises carry out real-time monitoring and early warning management around the production shelf life, timely intervene in the market, empower channels, and reduce economic losses. At present, Zhaoxin Technology has formed a complete and mature solution in the field of non-staple food digitalization, based on the Internet of Things technology to give a unique digital identity code to the smallest sales unit of the product, throughout the whole life cycle of the product, to achieve digital coding, digital production, digital logistics, digital marketing, digital internal control, Data insights, etc., and continue to focus on the R&D and upgrading of product digital identity management technology, combining one-item-one-code technology with various scenarios in the field of non-staple food, and providing high-quality services for the full-link digitalization of enterprises.
In the future, Zhaoxin Technology will continue to take one thing and one code as the starting point, and use traceability technology as a means to accelerate the realization of non-staple food safety, help enterprises realize the digital transformation of products, improve the comprehensive efficiency of enterprises, and help promote the rapid development of the digitalization of the non-staple food industry.