Speaking of bullfrogs, everyone may not feel unfamiliar. In the 60s of the 20th century, bullfrogs were introduced into our country and promoted breeding, its meat is tender and delicious, low cholesterol and high protein, and has high nutritional value. Bullfrog, once a niche delicacy, has now become a bright new star in the domestic catering market. As its market size continues to expand, the national bullfrog industry is expected to reach a staggering 68 billion in 2023. Behind this figure, it not only reflects consumers' preference for the unique flavor of bullfrogs, but also highlights the strong momentum of the bullfrog industry.
The boom in the bullfrog market is not accidental, but the result of a combination of factors. With the improvement of consumers' living standards, people are no longer satisfied with eating when they go out, but pursue the diversification of catering consumption. In 2015, Bullfrog Gourmet opened the first Bullfrog Gourmet Store in Changsha, successfully promoting Bullfrog Gourmet to the public. Frog Laida pioneered 12 frog pots to meet the tastes of different consumers. And has been insisting on innovation in the category of food, which not only meets the diverse needs of consumers, but also injects new vitality into the entire industry. Driven by the continuous growth of market demand, bullfrog has gradually developed from a dish to a popular catering track.
Behind the explosion of the bullfrog food track, the bullfrog breeding industry has also developed rapidly, providing sufficient and high-quality products for the market. Especially after the Ministry of Agriculture and Rural Affairs clarified the identity of new bullfrog aquatic varieties in March 2020, the development speed of bullfrog categories has increased and the track has continued to expand. According to relevant reports, the number of bullfrog catering stores has reached 50,000, and the market size of bullfrogs is expected to reach 68 billion yuan in 2023.
However, the rapid expansion of the market has brought its own challenges. In the market competition with many entrants, leading brands must continue to improve themselves if they want to stand out. Ms. Luo Qing, co-founder of Frog Laida, the head brand of Bullfrog, also said: In the new environment, catering companies must change from specialty students to general students in order to ensure the smooth development and scale of chain operations.
Looking forward to the future, the bullfrog market still has a broad space for development. As consumer awareness of bullfrogs continues to increase, the market demand will continue to expand. If restaurant companies want to follow the trend of market development, they must continuously improve their core competitiveness. This not only includes improving product quality, innovating the taste of dishes, optimizing service experience, etc., but also making great efforts in brand, chain, operation, organization, culture and other aspects. At the same time, industry associations also need to increase the supervision of the market to ensure the sustainable development of the industry, so that bullfrog food can become a delicacy in the hearts of more people.