Not long ago.
International***Breaking the record for May this year
and hit an all-time high.
The domestic gold price also set a new record, with the Shanghai **Stock Exchange***
Hit a new high in the past ten years,The intraday high touched 485 yuan.
Domestic**jewelry** also "rises all boats",Multiple ** stores
The retail gold stood at 630 yuan grams.
Gold prices on December 4.
However, in recent times, the trend of domestic gold prices.
staged a wave of "roller coaster"**
Within a week, the mainstream gold store pure gold jewelry.
From the highest level of 630 yuan gram up and down,It fell to around 610 yuan on December 12.
A bride who bought the "three golds" last week told reportersShe "lost" more than 2,000 yuan in a week.
Unit price of pure gold jewelry**
Can the current ** be "picked up"?
In a certain **brand*** in Qinghe Road, Shanghai, the reporter saw,The listed price of pure gold is 611 yuan per gram, and the gold bar is 561 yuan per gram, which has flattened compared with some time ago, but is still at a high level.
The reporter saw it on December 12 in Yuyuan Garden**another**brand***The unit price of pure gold jewelry on the day was 610 yuan gramsThe store said that the current implementation of the preferential level is 30-40 yuan per gram.
Wang Lan, the manager on duty, said that last week's pure gold jewelry once rushed to the highest level of 631 yuan this year, "these days the purchasing power of customers is average, some customers feel that the price of gold from the previous high down, there will be further inertia;."Of course, there are also customers who are also waiting for the best activities prepared by merchants for New Year's Day and Spring Festival. ”
She told reporters that with the increase of risk aversion in the market and the improvement of consumers' awareness of "pleasing themselves", domestic gold prices do fluctuate greatly. This year begins,Pure gold jewelry** began to rise from more than 520 yuan per gram to 616 yuan on September 26. Since then, with the "diving" of gold prices in the international market, domestic pure gold jewelry has begunOn October 3, ** bottomed out to 572 yuan, and then, pure gold jewelry** began to slowly climb againIt has reached the highest level of 630 yuan on December 4 last week
Investing in gold bars is also highly volatile. The reporter learned in a certain ***,The base gold price is 4685 yuan gram (refresh every 5 minutes)., taking the most popular variety of China's **AU9999 gold brick thin slice investment gold bar (10 grams) as an example, the price is 4830 yuan. The clerk told reporters that on December 4, COMEX *** once exceeded $2,150 an ounce intraday, a record high, so the underlying gold price also rose, reaching a high of 484 yuan.
Consumers' enthusiasm for buying is undiminished
In the past two days, it was even bought out
However, the high price of gold did not extinguish the enthusiasm of consumers.
Due to the need for value preservation and concerns about the continued price of gold, many consumers choose to buy gold as soon as possible.
Mr. Hu, a consumer, said: "Isn't this ** rising sharply, I think it's all about buying gifts anyway, so I choose ** to be more realistic, and I can maintain my value a little." ”
In another brand**store, pure gold** is 607 yuan per gram, craft gold bar** is 562 yuan per gram, and investment gold bar** is 499 yuan per gram. In the two-day "Double 12" event, the gold price was relatively cost-effective, attracting many consumers. Investment gold bars can sometimes sell out.
Zhu Xia, a sales consultant, told reporters: From December 1st to December 12thThis represents a 42%-52% increase in sales compared to the previous year. Relatively speaking, ** is still liked and welcomed by everyone, because it is also the end of the year recently, and some companies can use it for parties, annual meetings, and so on.
In fact, the mentality of consumers "buying more and more" has also made the first consumer demand to maintain growth this year.
According to the data of the National Bureau of Statistics, from January to October 2023, the retail sales of gold, silver and jewelry of units above designated size reached 274.9 billion yuan, a year-on-year increase of 12%, much higher than the total retail sales of consumer goods by 69% average.
Why the price of gold fluctuates significantly
Can you still "pick up the leaks" now?
Why has the gold price fluctuated significantly recently?
Analysts believe that the domestic gold price is synchronized with the international gold price. The seasonally adjusted results of the United States in November showed that the increase in non-farm payrolls was higher than expected and the previous value, reaching 1990,000 people;The U.S. unemployment rate was 37%, lower than expected and the previous value. The U.S. job market remains resilient, and interest rate cut expectations have cooled. As a result, gold prices fell from their highs.
The previous wave of gold prices was driven by multiple factors.
First, there is widespread bets that the Fed may cut interest rates in the first half of next year. Once interest rates fall, it could weaken the position of the US dollar, making dollar-denominated ** more attractive to international buyers, thereby increasing demand. Secondly, the intensification of geopolitical conflicts in the Middle East in the past two months has also become a factor supporting gold prices**. In addition, the uncertainty of next year has increased investor demand for safe-haven assets. Most notably, global central banks bought 800t** in the first three quarters of 2023, acting as a catalyst for gold prices**.
So,At the moment when the price of gold has fallen to a certain extent, is it appropriate to make a move?
Experts suggest that at present, the interest rate of the deposit bank is low, the property market is sluggish, and other investment products are facing uncertainty. But *** is at an all-time high, don't blindly chase the rise, just buy on demand.
*: Chao News, Qianjiang Evening News Comprehensive Top-view News, News Workshop.