Huawei's car, how's that?
It's all sold out, what do you say?Since the release of the super popular new M7, Hongmeng Zhixing's leading brand, Wenjie, has become a car brand with monthly sales of more than 20,000. You must know that the brand currently has only 3 cars, and one of them is the new M7, and the sales volume exceeded 170,000 units.
But from another point of view, Huawei's "car building" is just living as the envy of others, but not what it wants. It's like the relationship between the developer and the renovation company. Once the developer determines the location and house type of the real estate, even if the decoration company has the superpower of "turning stones into gold", the improved housing can be sold out, but it will not become a landmark mansion after all.
In the cheers around him, only Huawei itself knows that the ability of Goldfinger is far more than that.
It wasn't until last night that the M9 was officially launched, and the situation finally changed. As the first automotive product to be defined, designed and developed by itself, Huawei has made great efforts to fully implement its own intelligent car technology, the flagship SUV of the M9. It is particularly noteworthy that compared with its own M5 and M7, the M9 has been greatly improved at the chassis and suspension level.
In fact, the market has also given positive feedback on this Huawei complete. The author learned that just two hours after the official launch of the M9, the large order has exceeded 10,000 units.
Huawei's gold finger finally doesn't need to turn a stone into gold, because the M9 itself is gold, which is what Huawei has always wanted.
What should a 500,000 yuan domestic car look like?
Although there are many self-positioned "luxury" car brands in China's auto market, there are not many that can really sell cars for 500,000 yuan**.
In the final analysis, the price range of 500,000 yuan has entered the ** segment of luxury brand C-class sedans such as BMW 5 Series and Mercedes-Benz E-class. For those users who already have a budget of 500,000 yuan to buy a car, they have higher requirements for the drivability, luxury and brand level of the vehicle, and will not pay for the cost performance.
To put it bluntly, a car that just relies on piling materials on the interior and ignores whether it is good to drive or not is unjustifiable on a luxury brand. This is why, some of the so-called new high-end brands that focus on "refrigerator + color TV + large sofa", their most sold cars, are actually priced below 400,000 yuan.
After all, it is not difficult to make a car like an SUV bigger, but it is difficult to make it not blindly soft, but both handling and safety.
In this regard, the solution given on the M9 is to make this car more "easy to drive". Behind it is the first intelligent driving control system to achieve mass production - Turing intelligent chassis. From the perspective of hardware architecture, this is a front double wishbone rear multi-link suspension combination, equipped with intelligent closed air springs and CDC shock absorption system as standard, which can realize dynamic adjustment of 5 levels of body height.
What's more, it's a chassis system that predicts road conditions in advance and adjusts the state of the suspension, which is often referred to as the "magic carpet". Specifically, the Tuling intelligent chassis adopts the Huawei MFSS multi-modal fusion perception system, which can combine cameras and lidar to scan the road surface 20 times per second, and cooperate with the adaptive active suspension to achieve 100 adjustments per second.
Compared with the active suspension + CDC scheme that has been implemented as standard in the industry, the biggest feature of the Tuling intelligent chassis is that it can be predicted in advance, rather than waiting for the wheels to touch the ground before adjusting the suspension, which greatly improves the driving experience. At the same time, the Turing intelligent chassis is also equipped with HUAWEI DATS, which can achieve precise control of the vehicle's torque, thereby improving the vehicle's handling in the case of slippery roads.
Finally, the Turing intelligent chassis system is also equipped with the Huawei XMOTION intelligent body collaborative control system, which can control the vehicle's drive, braking, steering, and suspension in a coordinated manner, realizing millisecond-level perception of the body status and centimeter-level motion calculation, making driving more comfortable and safer, and driving easier.
In the author's test drive experience, the most surprising thing is that the car is more than 5The 3-meter full-size SUV is quite agile to drive. Longitudinally, the car's acceleration and braking nods are very well controlled. Laterally, the roll of the vehicle is controlled to a considerable extent, even at extreme driving such as high-speed pile-winding.
It can be seen that the M9 may be a rare product among Chinese car brands that is willing to catch up with benchmark models such as Mercedes-Benz GLS and BMW X7, D-class luxury SUVs.
Of course, for a 500,000-yuan luxury SUV, an excellent driving experience can only be the foundation, and cannot directly raise the premium. In this regard, users need selling points that can be statically perceived in the exhibition hall. In this regard, Huawei's answer is: sound and light.
First of all, in terms of "sound" audio, Huawei has equipped the M9 with the HUAWEI SOUND excellent series for the first time, which not only achieves an experience that surpasses the same level in terms of sound channel and sound quality, but also creates the original "smart sound field" technology, that is, through the design of the VAST filter of the whole car speaker, the speaker system is transformed into a silencer, realizing the experience of independent multi-sound zones in the car.
The most interesting thing is that the active noise cancellation system of the whole car can avoid the sound of the second-row users from reaching the ears of the first-row passengers, which is obviously a practical "black technology" for bosses who have business reception needs.
Secondly, at the level of "light" - HUD, Huawei provides an ARHUD product equivalent to a 75-inch ultra-large format, which has a resolution of 1920 730, a brightness of 12000nit and a contrast ratio of 1200:1. With this configuration, the driver will not only be able to accurately identify the navigation lane to avoid driving the wrong road to the greatest extent, but will even be able to look while parked**.
Finally, in terms of "electricity", that is, full-size SUV"must-have"Large color TV,Huawei simply put a"satellite"——32Inch original lifting projection screen。 This projection and screen system is able to give the first.
The second and third rows of passengers bring the largest viewing experience in a production car, and can be controlled by Huawei phones, tablets, and voices. What's even more interesting is that this product has been certified to prevent motion sickness, which can minimize the user's discomfort.
Obviously, Huawei swept away the identity of "painstaking management" and "pastemaker" in the past on the M9, and used a series of black technologies to shape its own golden body as the "king of the intelligent automotive industry". So the question is, what impact will this have on other competitors in China's auto industry in the coming 2024?
Chinese automobiles, how to deal with Huawei's "opening big"?
Due to the limited space, the author only chooses some configurations on the M9 that in my opinion, are more innovative than the industry to describe and analyze. In fact, this is only a small part of the "top ten black technologies" on the M9. It includes megapixel smart projection headlights, a HarmonyOS cockpit with 10 screens, and Huawei ADS 20 high-end intelligent driving assistance system, ultra-dimensional safety system, Huawei Giant Whale 800V high-voltage electric platform, new Xiaoyi smart assistant, etc., are all worth experiencing in detail.
For consumers with a budget of 500,000 yuan to buy a car, the M9 is obviously an attractive enough product. But for other car companies and friends, this car can be described as a severe test.
In the case of the Turing intelligent chassis mentioned earlier, this is already an insurmountable obstacle for many Chinese car brands. After all, although many domestic cars of 300,000 or even 200,000 yuan have been equipped with active air suspension and CDC, the performance parameter calibration and adjustment algorithms of these components are still provided by international leading companies such as Continental and ZF. Car companies can often only choose between mature solutions, and it is difficult to expect foreign companies to respond to the personalized needs of Chinese auto brands in a timely manner.
Not to mention, in terms of audio, HUD and projection, automobile companies rely on the mature solutions provided by the top merchants. In fact, most Chinese car brands do not have the ability to develop and adjust audio and optical components. What's even more cola is that some models are even equipped with high-end audio, and the experience is not as good as the version with the original standard audio.
The reason is that whether it is a traditional car company or a new force in car manufacturing, the main business of car manufacturers is to focus on the vehicle itself. For most car companies, it is obviously a choice that outweighs the losses by allocating resources to carry out technical research on components such as screens, HUDs and audios that do not have high unit prices.
In contrast, Huawei has accumulated experience in a variety of fields due to its complex business that includes mobile phones, smart speakers, smart TVs, projections, and wearable devices. After all, Huawei has a huge sales volume in the business field related to smart hardware. This will not only help Huawei maintain a large R&D team, but also help amortize costs.
This also helps colleagues in Huawei's automotive business to directly implement the "take-or-leave" doctrine of related technologies and products in the process of developing Huawei's smart cars, and achieve the effect of crushing competitors at the same level or even leapfrogging them.
Not to mention, Huawei's accumulation in the fields of intelligent driving, intelligent cockpit, and electric power. In fact, the company has become the only company in the world other than Tesla that can provide full-stack solutions in the above three areas.
After all, Huawei's long-term high-intensity investment and "legion-level operations" in the field of smart cars have lasted for nearly 10 years. In contrast, it has generally taken less than 5 years for Chinese auto companies to start making high-intensity investments in the field of smart cars.
So the question is, how should Chinese auto brands respond in the face of Huawei's big move?
Frankly, there aren't many ways to deal with it. On the one hand, the majority of car companies can indeed "be self-reliant" and continue to step up full-stack self-development. The problem is that this strategy may not have the same complaint-to-output ratio as expected. What's more, the technology doesn't always lead at the point of its birth.
On the other hand, car companies can also cooperate with Huawei. At the end of November this year, Huawei made Chebu independent, established an ecosystem platform company, and was open to external investment.
Obviously, once the M9 can be sold in the Chinese auto market, it will expand the market size of more than 500,000 yuan for Chinese auto brands. It is expected that more auto companies will choose to cooperate with Huawei.