Lu Tianran text.
Shansilu: Dear friends, have you noticed that six countries and regions, including Indonesia, the United States, the European Union, India, and Malaysia, have recently announced the implementation or restriction of the ban on live streaming activities, and they have been talking about "e-commerce is not dead, and entities are difficult to live", "e-commerce is not dead, and China is not rich", ......In fact, it's not, just like two people, if one dies, the other may not be able to live better, on the contrary, there is a high probability that he will not live well. Therefore, if physical stores want to live well, they can only embrace the thigh of e-commerce.
The rise and prosperity of e-commerce is like a silent revolution, and the brick-and-mortar stores around us seem to have been thrown into the ice cellar overnight. From clothing stores to cafes, from barbershops to restaurants, brick-and-mortar store owners are staring at the increasingly bleak business as if in deep despair. They can't help but start to feel nostalgic for the days when brick-and-mortar stores were booming, and how good their lives were at that time.
However, in this cold winter, we must understand the fact that although e-commerce brings many conveniences, it cannot completely replace physical stores. Think about it, people need not only convenience and speed when shopping, but more importantly, experience. This experience cannot be completely replaced by online shopping.
So, dear brick-and-mortar store owners, you should know what to do next, right?That's right, it's embracing e-commerce!Yes, you heard it right. In order for physical stores to live well, they must keep up with the pace of e-commerce and combine the advantages of online and offline.
First, we need to move our store online. Yes, you read that right. Move the products from the physical store to sell online, so that more people can learn about your products and experience your products through the Internet. In addition, you can also promote and advertise through the network to expand your customer base.
Second, you need to optimize your store page. For a ** store, beautiful pages and clear product information are the key to attracting customers. So you need to spend some time and effort optimizing your store page so that customers can see at a glance what you're selling.
Again, you need to provide excellent customer service. **Although shopping is convenient and fast, customers still need to receive timely and professional service. So you need to establish a good customer service system to ensure that customers can get a satisfactory experience during the shopping process.
Finally, you need to establish your brand identity. A good brand image can make your product stand out in the market. You need to promote your brand image through advertising, social**, and other channels to attract more potential customers.
In general, if brick-and-mortar stores want to live well, embracing e-commerce is the only way out. Of course, this doesn't mean that we have to abandon brick-and-mortar stores altogether, after all, brick-and-mortar stores still have the advantage of online shopping. Only by combining the advantages of online and offline can physical stores be invincible in the future market.
So guys, are you ready to embrace e-commerce?Let's work together!I believe that in the future, physical stores and e-commerce will be more closely integrated to create a better shopping experience!