Next year, domestic motorcycle brands may usher in a wave of bankruptcyRecently, I have seen similar remarks on the Internet, combined with the current motorcycle market environment, I just want to say that such a phenomenon is indeed very likely to happen!
Senior motorcyclists must have discovered that such a large-scale price reduction as this year, involving a wide range of brands and models, may be the most ferocious price reduction tide in the history of domestic motorcycles!This wave of price reductions can be said to have come quietly, and the most important thing is that there is no sign of an imminent end yet, and you and I may be witnessing history together.
This year's motorcycle** is really a price a day, whether it is a brand dealer or a second-hand car dealer is very difficult, you must not have seen a new car sold cheaper than a second-hand car before!But since the second half of this year, there has been a very rare phenomenon, that is, the business of stock motorcycles is extremely hot!
Although most of the cars in stock are unpopular models, there are also a limited number of popular models, and many dealers can't afford to lose money and pack and clear their warehouses, so there are more and more new cars in stock.
At the beginning of the 20th century, Japan began to introduce European and American motorcycle technology, at that time it was also an imitation route, after barbaric growth, Japan at that time had more than 200 motorcycle companies, and then after the elimination of the market, now only the most familiar in the eyes of Honda, Suzuki, Yamaha and Kawasaki these four brands.
At present, the current situation of the domestic motorcycle market is in a saturated state, this price reduction tide is a screening of the market, so if you want to buy a motorcycle in the near future, remember to buy a big brand, because the big factory has stronger financial strength, better cost control, enough to cope with the current wave of price reduction, but you don't know when the small brand may disappear and go out of business.
At present, the recognized first-line manufacturers in China include Haojue, Loncin, Zongshen, Chunfeng, Qianjiang, Guangyang, Sanyang, etc., as long as you can name the brand, it is basically more reliable.
The domestic price reduction involution first started with large-displacement fun models, and slowly extended to the field of 250 pedals, and the initiators of these two price reductions were Wuji, which is why Wuji's brand image and reputation have been greatly improved this year.
And the price reduction of the model in this year's market environment, can still have a very good sales, which proves the opposite, the sensitivity of consumers, and the stock of cars a reason, there is no bad car only bad price.
When other brands have formed such a consensus, then the wave of price reductions will come as scheduled, and small manufacturers who do not have the strength during this period will be submerged in this wave.
Many small partners look forward to the 125 pedal, at present it seems that it has not been affected by the price reduction, first of all, the 125 pedal is a rigid model in China, the annual sales proportion is very high, the most important thing is that the mainstream pedal market is divided by Haojue, Honda, Yamaha and Suzuki, there is already a conformist pricing system between these brands, so it is unrealistic to expect them to reduce prices.
At present, Qianjiang, Chunfeng, Wuji and other manufacturers that perform well in fun models have been willing or have been laying out the field of small pedals, and indeed as long as these powerful catfish disrupt the market, then consumers can get real benefits. Finally, I would like to remind you that if you want to buy a car in the near future, remember to avoid small brands that can't be named and have a lot of cars in stock!