Apple was given an "ultimatum", and Cook was tough to the end and did not bow to China
Huawei**, Apple**. After the U.S. sanctions on Huawei, Apple emerged as the biggest winner. In the second quarter of 2022, Apple's share of the Chinese market rose from a minimum of 8% to 15%, regaining the top spot in the Chinese market!On the other hand, Huawei, after losing the ** of Kirin chips, finally in the third quarter of 2022, HiSilicon chips are complete"disappears", while the market share of the Redmi system fell to 2%. The sanctions imposed by the United States have caused Apple to lose Huawei, its biggest competitor, causing Apple to become more and more arrogant, arrogant, and unbearable to look at it some time ago!
In 2022, the Netherlands claimed that Apple phones could only install apps on the AppStore, and users had to pay Apple a 30% commission, forming a serious monopoly. The Netherlands fined Apple 5 million euros a week, but Apple still did not give in, and after accumulating a fine of 55 million euros, finally gave in and reduced the Dutch commission to 15%. Subsequently, Brazil imposed a penalty of 1A huge fine of 400 million yuan for not providing a charger for Apple's phone!The European Union, on the other hand, directly legislates, that all electronic products must be standardized for USB-C ports after December 2024, otherwise they will be banned from being sold in the European market, thus minimizing the waste of resources.
In this regard, China's Ministry of Industry and Information Technology has also begun to promote the unification of electronic device interfaces and fast charging standards. In fact, all smartphones except Apple use a USB-C port, and only Apple insists on using the Lightning connector, which has not been launched for a long time. In the CCTV report, there have been many close-ups of Apple's lightning interface, which is undoubtedly a warning to Apple: if it is not replaced with a USB-C interface, it may face penalties in the future and even be banned from entering the Chinese market!
Cook said"Environmentally friendly", in fact, the mind is full of business experience. Buying a mobile phone without giving a charger, but the 20W charger was sold on the official website for a sky-high price of $149, which is additional income. In fact, the reason why Apple insists on using the Lightning interface is because Lightning is Apple's patent, Lightning has a complete MFI certification system, only MFI-certified accessories can be perfectly compatible with Apple products, and third-party devices without MFI certification are likely to be skipped and restricted, resulting in instability, inability to charge and even damage to the phone. The condition of MFI certification is that the accessories manufacturer must give 25% of the accessories sales to Apple as a share, which is the reason why the MFI accessories ** are higher!Apple has a net income of $8.7 billion a year just by relying on this small MFI, and it is naturally unwilling to give up this huge cake!
Under intense pressure from several countries, Apple has confirmed that it will adopt a USB-C port in this year's iPhone 15 series, which can be described as an epic upgrade. But just after this demagogic operation, there was another demagogic operation!According to a foreign **shrimpapplepro report, Apple unexpectedly added MFI certification to the USB-C interface, this time even more ruthlessly: in the iPhone 15 series, accessories that do not have MFI certification will be limited in charging power and data transfer speed. In other words, if you buy an iPhone 15 model, if you want to get the best peak speed, you will have to spend money on another set of official accessories, and Apple's operation is shameless!
But things have taken a turn some time ago, with organizations claiming that if Apple does this, it will most likely violate EU law. This is because of the EU regulations"The maximum power shall represent the sum of the power required to maintain the operation of the radio equipment and the power required to achieve the maximum charging speed"。This means that charging power greater than 15W must follow the USBPD protocol and the charging speed must not be reasonably limited. If Apple violates EU law, it will be fined until it is corrected, otherwise it will be banned from entering the European market!Under this wave of operations by the European Union, almost all of Apple's ways to make money have been blocked. According to industry sources, Apple has abandoned this idea, and the USB-C port of the iPhone 15 series should not be limited by MFI certification.
Ming-Chi Kuo, a well-known Apple analyst, said that the USB wired transfer speed of the iPhone 15 series is only the same as USB20 quite, only the iPhone 15 Pro series has reached full USB 3 compliance2 standard speeds.
Didn't expect to be in the EU"Death Ultimatum"Next, Cook is still committed to differentiation, but a 6000 yuan Apple mobile phone is artificially limited to USB20 transmission speed, obviously, this is just a hard end. The author believes that this kind of product that lacks sincerity and is full of sincerity, we consumers will not buy it. Will everyone buy an iPhone?