Middle-aged rich people carnival?350,000 "life-sustaining cabins" became popular overnight!
In the past two years, there seems to be fewer long queues in front of luxury stores, rich people wearing gold and silver on the streets have become very rare, and even luxury suitcases on the subway seem to be gradually replaced by all kinds of canvas bags...
As consumption becomes more and more banal, the rich no longer seem to regard material wealth as a measure of social status and status, and are no longer willing to spend money"Show off", they will spend less and less on flaunting their wealth and more on the intangible things that will bring them lasting value.
01 The era of bragging has changed.
Over time,"Rich"The image seems to be fading. Heavy gold chains, diamond-encrusted gold watches, and sports cars that roam the streets seem to be gradually being replaced by well-tailored suits and understatedly luxurious jewelry.
In the past, this kind of motionless clothes, printed with the brand's big logo, were very ordinary, but now we want it to be both low-key and show off"。worth more than 100 million euros"Rich second generation"Mr. Chen said"I usually go horseback riding, golf, fencing, etc., and the quality is very high, and I can also train my body well. "
It is true that in recent years, the attention of wealthy people to physical health has increased year by year, and hard-core anti-aging devices have gradually attracted the attention of the public under the popularity of this group. Survey data shows that 64% of people are more willing to invest in their bodies in all aspects, and 83% of them are willing to give more than 40% of their assets to make their bodies stronger.
Take China's leading technology company Rejuvelab (RLab for short) as an example, public information shows that its"Time Beads"Civil oxygen chambers"Radiance"Anti-aging devices such as deep ** light are favored by the wealthy, and the search index of the company's official website has increased by 525% in half a month. The company's official** search index increased by 525% in half a month.
Among them, civil hyperbaric oxygen chambers"Time Beads"It seems to be the most popular, according to its head, Mr. Liu"Most of the consultants are high-net-worth men aged 35-65, and listening to the time beads can withstand the ravages of time, and the transaction is basically very fast. "
Keeping it at home is a discreet way to show off"。User Chen smiled.
02 Ordinary people want face, and rich people want brains.
And so it is, the rich right"Face"The pursuit is still gradually shifting from the external vision to the inside of oneself, which is extremely important for one's own state of the body.
Old people often say,"Rich people know at a glance that they are rich people, they don't work, and they are white and fat"。Today, the situation seems to have reversed, and the race is not to be rich, but to be a muscle. Data shows that the top 20% of earners spend more than six times as much time per week exercising as the bottom 20% of earners.
The popularity of hyperbaric oxygen chambers also seems to be motivated by this consideration. "Whenever I feel tired from working overtime, I go to the oxygen chamber and sit for a while"。Jiang Nanchun, director of 100 billion group, said publicly in the program.
Data from a study by Tel Aviv University showed that 35 middle-aged and older men aged 64 and older who received 60 interventions (no more than 90 minutes each) in a hyperbaric oxygen chamber at twice the atmospheric pressure had their telomeres lengthened by 37%, which is equivalent to being 25 years younger.
This time, rlab also declared"The Pearl of Time"For the first time, 19 times the atmospheric pressure (the civilian pressure should not exceed 2), this pressure is infinitely close to the experimental data of Tel Aviv University, also jokingly called"The ceiling of the civilian oxygen chamber", facing middle-aged men's physical energy decline, insomnia and other mid-life crises. Middle-aged men face mid-life crises such as declining physical energy and insomnia, and use strong perseverance to capture self-confidence.
It is understood that in 1.Under the gimmick of 9 times the atmospheric pressure, the offline queuing experience was booked through the official website of RLAB, and the queuing time was as long as 2 weeks, and some testers even flew directly to Shanghai from all over the country, just to witness its magic.
As we all know, the hyperbaric oxygen chamber is not only equipped with Fudan"Deep light"Small and medium-sized technology products of technology, which are also very popular somewhere in the East in recent days, and are well known"Deep light"Technology can dissociate pure red light, rich people, etc"Young technology"A must-have option. "Young technology"Should be an option.
For me, money is not the most important thing, I need to live longer"Don, a multimillionaire, confessed. "I used to wake up three or four times a night, but now I can sleep until dawn, and it's a great feeling"。
03 The rarer, the more precious.
True, for ordinary people,"Money is not the most important thing"This phrase sounds a bit like the Palace of Versailles, but for the wealthy, it seems to be extremely common sense, because they want material scarcity.
In the early years, the economy was not promising, the average working family earned around $700 a month, and a heavy gold necklace and a plasma television that no one could afford were symbols of wealth.
But now, the people's lives are gradually getting better, and today, when the three major problems are frequently emerging, physical fitness has become a success"Rare"synonymous with .
In the United States, a researcher investigated and analyzed the relationship between wealth indicators and obesity among nearly 7 000 respondents. The results showed that there was a significant negative correlation between financial net worth and obesity. Netizens sharply commented that this is a typical situation:"The poor work too hard, and the rich are thin and strong"。
Perhaps with the progress of the times, new goals will gradually emerge, but everything remains the same, and this is still the same"Scarce"of the world.