Recently, a post-70s man who is affectionately called "Uncle Wen" by netizens is in the limelight on the short ** platform. With his magical "subject three" dance, affectionate sad copywriting and daily life sharing as a driving school instructor, he has millions of fans in just a few days, and he has received a full screen of reward gifts in the live broadcast. However, with his popularity, doubts also came: how did he become popular?What kind of social mentality is reflected behind this Internet celebrity phenomenon?
Uncle Wen's popularity is not accidental. First of all, he presents a true and three-dimensional self. Whether it is the rigor of being a driving school instructor, or the indulgence in dancing, or the tenderness in the sad copywriting, the audience can see the diverse faces of an ordinary person. This kind of reality and three-dimensionality breaks people's stereotype of the post-70s generation and produces a strong contrast and cuteness.
Secondly, Uncle Wen's content has a wide range of resonance. Whether it is the transmission of happiness in the magical dance or the emotional resonance in the sad copywriting, it allows people to find their own shadow in his works. Especially in this fast-paced, high-pressure society, people are eager to find emotional outlets and resonance, and Uncle Wen just provides such a platform.
However, with the popularity of Uncle Wen, many people have begun to reflect on the values behind this Internet celebrity phenomenon. On the one hand, the high income of Internet celebrities makes many people have the illusion of "quick success and easy money", ignoring the hardships and dedication behind it. On the other hand, the rise of the influencer economy has also brought about problems such as vulgar content and malicious hype, which have had a negative impact on groups such as teenagers.
Therefore, we need to look at the phenomenon of influencers rationally. For individuals, it is necessary to establish the right values and realize that there is no shortcut to success, and that true success can only be achieved through continuous efforts and accumulation. For platforms, supervision and guidance should be strengthened, the creation and dissemination of high-quality content should be encouraged, malicious hype and vulgar content should be cracked down, and a healthy and positive online environment should be created for the audience.
At the same time, we also need to recognize the positive significance of the influencer economy as an emerging format. It provides a platform for ordinary people to show themselves and realize their values, and also injects new vitality into economic development. Therefore, we should encourage and support the healthy development of the Internet celebrity economy while regulating and managing.
In short, the popularity of "Uncle Wen" is a product of the Internet era, which not only reflects the display of personal charm and the transmission of resonance, but also triggers our in-depth thinking about the phenomenon of Internet celebrities. We should look at this phenomenon with an open and inclusive attitude, and at the same time strengthen regulation and guidance, so that the influencer economy can develop on a healthy and sustainable path.