This answer is actually very simple, judging from the latest disclosed salary composition in 2023, Sun Dongxu's salary of RMB 16.39 million is the highest in the board of directors, but Dong Yuhui's salary is about 30 million to 31 million yuan, which is the highest salary in the entire company.
The main components of Oriental Selection Salary are divided into:
1. Salary. 2. Performance bonus.
3. Shares. In terms of composition, the proportion of fixed salary is the lowest, for example: Sun Dongxu is 900,000, and Yu Minhong did not take it. On the contrary, Dong Yuhui's fixed salary may be the highest, with the salary income of the top 5 highest-paid employees being 7.44 million yuan, and if Dong Yuhui accounts for 1/5, it will be 1.5 million;If it can account for half, it will be 3.7 million, which is 4 times that of Sun Dongxu.
The revenue composition is mainly performance and shares, which are closely related to the company's revenue, profit and other financial data. Although Sun Dongxu is the company's CE0 and has a big title, Dong Yuhui, who has "performance and share income", is also much higher than Sun Dongxu. Dong Yuhui's two items add up to at least 25 million, while Sun Dongxu's is 15 million.
In addition, the salary level of the other four main employees is not low, and the fixed salary is higher than that of Sun. The total compensation is not bad either.
This kind of salary design is actually quite reasonable, after all, it is a start-up company, reducing fixed salary expenses and multi-equity incentives. If you do well, you will make more money, and if you do not do well, you will make less money. The interests of key personnel are bound to the company, which not only reduces the company's fixed salary expenses, but also stimulates the motivation of employees. It can be seen from the decline in general administrative expenditure in 2023.
Looking at it this way, the mothers-in-law don't know why they feel that the company has treated Dong Yuhui badly, is it because they feel that Dong Yuhui is from the countryside, has a simple image, and has no quarrel with the world?naturally felt that Dong Yuhui would be bullied.
It is undeniable that from some ** points, the sudden explosion of anchors will indeed bring some management challenges. There are a lot of connotations.
For example: 1, Ni Ping's issue, Sun said that the anchors were easy to manage before, but no one listened to them after they became popular. Ni Ping noticed some of Sun's changes in mentality and supported Yuhui in criticizing Sun.
2. In the incident, Dong Yuhui said that he complained to Yu Minhong, and Yu Minhong said, "You and Xiao Sun can communicate frankly, and you don't need to be polite, because you are not polite to me, and you and Xiao Sun are not polite."
Judging from various conversations, there are indeed some dissatisfaction and complaints among the company's insiders. But it's also a normal thing in the company's operation. Even if there are some verbal complaints, they are all on the bright side, and they are not a big problem. And in the latest development, Sun also apologized, and Dong Yuhui also reflected and thanked, it can be seen that there are no serious contradictions between them that are difficult to solve, at most they are just some unbalanced.
The reason is actually very simple, whether you are the CEO or a key core employee, the majority of your revenue comes from the company's efficiency and the value of the shares. If Sun deliberately, he will face the departure of the company's core anchors, the decline in performance, and the stock price, and Sun's income will be directly affected. The same is especially true for Dong Yuhui, because Dong Yuhui has more performance bonuses and shares. Therefore, separation is not a good choice for Dong Yuhui and Dongfang Selection.
From a purely commercial point of view, it is understandable to de-Dong Yuhui, in fact, it is to reduce the dependence on a single object. But it's definitely not to drive Dong Yuhui away!Strong alliances can be stronger More favorite anchors emerge, and improving the incubation and operation capabilities of Dongfang Selection is the right way. Those remarks that say that it is for the sake of Dong Yuhui are simply untenable. It's like if you walk on your legs and feet, do you have to cut off your legs just to not rely on them?Isn't that a joke?
From the basic logic, if there is no serious conflict of ideas, the only thing that wants them to separate is the rival company.
Therefore, will Dong Yuhui run away?The answer is: if there is no problem like "Kobe Bryant and O'Fat" (miscommunication and serious disagreement), then the reasonable choice is not to leave.
Finally, I would like to mention: Oriental Selection's performance in 2023 is very impressive.
The FY2023 mark our first year as a new self-operated product and live streaming e-commerce company under the name of Eastern Selection. We finished the year with a strong business and achieved record total revenues and profits. Net total operating income from continuing operations and discontinued operations increased from RMB898 in FY20225 million yuan increased by 4019% to RMB4.5 billion for fiscal year 2023. Net operating income from continuing operations increased from RMB600 in FY20225 million yuan, an increase of 6510% to 4.5 billion yuan for fiscal year 2023. Net profit from continuing operations and discontinued operations was RMB971 for FY20233 million yuan, and the net loss in fiscal year 2022 was 534 yuan0 million yuan, to achieve a turnaround of losses into profits. Net profit from continuing operations for fiscal year 2023 was RMB9713 million yuan, and the net loss in fiscal year 2022 was 71 yuan0 million yuan, to achieve a turnaround of losses into profits.
Dong Yuhui