Volkswagen Touareg, as an SUV with million-level quality, has been loved and sought after by consumers since its launch in 2002. Its performance in terms of power, space, configuration, four-wheel drive system, air suspension, etc., can be comparable to or even surpass models such as the X5 GLE. Its car manufacturing experience, driving experience, workmanship level, etc., are also first-class, and it is a model of historical significance. The sales volume of the Touareg has also maintained a steady growth, and by the end of 2022, the cumulative global sales have exceeded 10 million units, of which the Chinese market accounts for 40%. The Touareg also has a very good reputation in China, and many car owners say that the Touareg is their dream car and a car with feelings. Touareg, why should it be discontinued?
However, just in March of this year, the Volkswagen Group suddenly announced that it would officially stop producing the Touareg at the end of 2023, much to the shock and regret of many Touareg fans and potential customers. The official explanation of the Volkswagen Group is that the discontinuation of the Touareg is to adapt to changes in the market, as well as to introduce more new energy models, such as the ID6 etc. However, judging from the analysis of industry insiders, there are other reasons for the discontinuation of the Touareg, mainly the following: Cost pressure: Touareg's production costs are very high, especially under the influence of exchange rate fluctuations, rising raw material prices, improved environmental protection standards and other factors, Touareg's profit margins are getting smaller and smaller, and even losses occur. The Volkswagen Group is also under great pressure to compete globally and needs to invest more money in R&D and marketing, so the Touareg has become a heavy burden.
Market demand: Although the Touareg has million-level quality, its price is not low, and the current official guide price is 4998-76.980,000 yuan, which is a big threshold for many consumers. Moreover, with the diversification of the market, the needs of consumers are becoming more and more personalized, and the large size, heavy body, and high-consumption throttle of the Touareg are not quite in line with the current trend. And the Volkswagen Group also realized this and began to launch more small and medium-sized SUVs, such as Tiguan, Tuyue, Tanyue, etc., to meet different market segments. Brand strategy: As the top SUV of Volkswagen, the Touareg is also a business card of the Volkswagen brand, which shows the strength and influence of Volkswagen in the high-end market. However, with the adjustment of the brand strategy of the Volkswagen Group, the position of the Touareg has also changed.
Suspense revealed] Touareg discontinued, last chance!The Volkswagen Group launched a new brand, Audi, repositioning the Audi L and Touareg. As a sister car to the Audi Q7, the Touareg market positioning and brand image are confused and confused. In the face of market changes and brand strategy, the Volkswagen Group had to make a reluctant decision. Although the Touareg is about to be discontinued, it is still an irreplaceable model. Now the Touareg has a drop of 1440,000 is the largest discount ever. But stock is limited and time is limited, so let's do it!When the Volkswagen Group launched a new high-end brand Audi in 2020, the Touareg, a model that shares the platform with the Audi Q7, was also classified under the Audi brand and became a sister car to the Audi Q7.
In this way, the uniqueness and advantage of the Touareg under the Volkswagen brand is weakened, and under the Audi brand, it faces direct competition with the Q7. There was confusion and confusion about Touareg's market positioning and brand image. To sum up, the discontinuation of the Touareg is a choice made by the Volkswagen Group in the face of market changes and brand strategy, and it is also a reluctant decision. The Touareg, the last chance, is still a car worth owning. Whether it's quality, performance, configuration, comfort or safety, it's top-notch. Its feelings, history and influence are also irreplaceable. For consumers who have always loved the Touareg and want to own it, now is the last chance and one not to be missed.
At present, Volkswagen dealers across the country are in the final clearance**, with the highest reduction reaching 1440,000 is the largest discount in the history of Touareg, and it is also the last discount. According to the data of Chedi, the lowest transaction price of the Touareg is currently 35580,000 yuan, 14 lower than the official guide price40,000 yuan, which is equivalent to a 7% discount. In addition, some dealers also provide preferential policies such as interest-free loans, replacement subsidies, and maintenance packages, so that consumers can save more worry and money. However, due to the limited inventory of the Touareg and the high demand, these preferential policies are also time-limited. Once sold out, there are none. Therefore, for those consumers who want to buy the Touareg, it is necessary to hurry up, act quickly, do not hesitate, do not miss out, otherwise, you can only regret it.
The Touareg is a car with feelings, a million-level SUV, a model that is about to be discontinued, and one of the last models to drop by 1440,000 models. Now, what are you waiting for?Find a dealer near you, make an appointment for a test drive, place an order to buy, and become the last owner of the Touareg!