The first commercial vehicle network Yan Jun
The international market continues to be hot, and the sales of gas heavy trucks have soared", as 2023 is about to come to an end, looking back on the annual performance of the commercial vehicle market, I believe everyone will come to the above conclusions. For Dongfeng Commercial Vehicle, 2023 is a year to further promote the customer-centric brand upward strategy, and it is also a year to focus on customer value enhancement and continue to fulfill everything that comes from reliable commitments.
As a leader in the industry, in the increasingly competitive commercial vehicle market, how can Dongfeng Commercial Vehicle respond to the expectations of the market, investors, users and other parties by enhancing its product competitiveness?At the 2024 Partner Conference of Dongfeng Commercial Vehicle Technology Center in Wuhan, Jiangcheng, a display of 47 annual vehicles covering 8 major regions such as traction, cargo, engineering, and special purpose revealed the product strategy of Dongfeng Commercial Vehicle to the outside world.
Fuel and gas dual-line layout to do a good job of differentiated solutions
Due to the differences in resource endowments in various regions, there are often large regional differences between fuel and gas heavy trucks in the vast territory of China. In particular, since the beginning of this year, the widening of the oil and gas price gap has made the market share of gas vehicles rise rapidly, and has become an important driving force for the growth of the domestic medium and heavy truck market.
How does Dongfeng Commercial Vehicle respond?Judging from the 47 annual models on display, fuel vehicles are still the focus of future development, but whether it is a tractor series or a truck series, Dongfeng Commercial Vehicle has a variety of models for the development momentum of gas vehicles, which has achieved a positive response to market demand and layout, showing the product idea of fuel and gas dual-line development.
From the perspective of models, among the on-site exhibition vehicles, there are 24 tractors and trucks, accounting for more than half, 6 special vehicles, 5 engineering vehicles, 6 new energy vehicles, 4 products for overseas markets, and 1 intelligent unmanned mining truck and 1 intelligent heavy truck. As a result, it is not difficult to find that Dongfeng Commercial Vehicle has not only seized the market outlet of gas vehicles, but also has a layout in embracing overseas market demand and coping with the future development of new energy, and has a full-scene transportation solution.
Of course, abundant products are only the basis for Dongfeng Commercial Vehicle to meet various subdivision scenarios and create differentiation, and if you want to help users improve their operating income, they also need reliable products that solve users' pain points.
Build an efficient logistics leader Build all-scenario capabilities with technology
Just as the mainlanders want to eat fresh seafood, coastal residents covet the sweet melons and fruits in the mainland, and the transportation mileage of thousands of kilometers needs to be delivered within a limited time to ensure the quality of all kinds of ingredients and commodities.
At the partner conference, Dongfeng Commercial Vehicle exhibited 7 flagship tractors, showing to the outside world that it has deep attainments in building efficient and reliable trunk logistics tractors. From the Tianlong KX with a maximum horsepower of 680PS, to the Tianlong KX and GX covering 630PS, 600PS, 560PS, 520PS and other horsepower segments, as well as a 530PS and a 580PS high-horsepower natural gas model, Dongfeng Commercial Vehicle not only provides a complete product matrix for users who pay attention to timeliness and reliability, but also uses Cummins Z15 and ZF The first-class product configuration such as the AMT gearbox has achieved the ceiling of efficient trunk logistics and has become a powerful tool to help users reduce costs reliably.
It should be pointed out that these flagship traction models are from different platforms such as flagship king, flagship Rongyao, G200, D760, etc., which reflects the strong expansion ability of Dongfeng commercial vehicle's multi-product platform. Even if the market demand changes, it can use the rich platform to quickly iterate products and launch high-end flagship tractors that meet the needs, ensuring its strong adaptability in front of the market.
In addition to the flagship traction, 8 traction models to meet the needs of different market segments were also exhibited, covering 460 520ps horsepower segment, further expanding the full-scene capabilities of Dongfeng commercial vehicle's cross-regional transportation.
Although tractors account for a considerable proportion of the sales of medium and heavy trucks, Dongfeng Commercial Vehicle's truck series is also based on the industry and exerts strong market competitiveness. Among the nine models on display, Dongfeng Commercial Vehicle fully expounded its strong dominance in the truck scene through air suspension, lightweight technology, efficient engine control, high transmission efficiency of the gearbox, and intelligent cockpit with a sense of science and technology.
For example, for express delivery, it has a dead weight as low as 46 tons of Dongfeng Tianjin 560;For medium and long-distance transportation, it can provide Tianjin KR with air consumption as low as 18kg and 100kmAs for high value-added transportation such as green pass and cold chain, it also has a torque of up to 2300N·m, and the driving is smoother Tianlong KL. In the different freight scenarios, with years of technical precipitation in various fields, Dongfeng Commercial Vehicle has cultivated the product confidence to deal with calmly, and it seems that it can do more for the future development of the industry.
Promote the continuous implementation of "dual carbon" and the parallel development of multiple technology routes
With the continuous promotion of the "dual carbon" strategy in the commercial vehicle industry, more and more medium and heavy truck scenarios have appeared in various new energy models with different technical routes. In some market segments, the operating vehicles represented by pure electric vehicles have shown great operating value better than fuel heavy trucks, prompting more and more operators to consider switching to new energy models, which also provides strong support for Dongfeng commercial vehicles in the new energy sector.
According to the on-site situation, Dongfeng Commercial Vehicle exhibited a total of 6 new energy models, namely Dongfeng Tianjin 18-ton pure electric sweeper, Dongfeng Tianlong KL hybrid tractor, Dongfeng Tianlong KL battery swap tractor, Dongfeng Tianlong hydrogen fuel tractor, Dongfeng Tianlong new energy muck truck, and Dongfeng Tianlong KC pure electric cement mixer truck.
In terms of the form of goods, Dongfeng commercial vehicle new energy vehicles can provide resource transportation needs including sand and gravel, steel, coal, etc., and can also meet special demands such as cement mixing and urban sanitationIn terms of technical route selection, these six models involve a variety of technical routes such as pure electric (including battery swapping), hybrid, and hydrogen fuel. It is confirmed that Dongfeng commercial vehicle follows the principle of parallel development of multiple technical routes in the selection of new energy tracks, which not only provides feasible solutions for users to operate with high efficiency, long endurance and zero emissions, but also expands the realization path for the commercial vehicle industry to implement the "double carbon" strategic goal.
Conclusion
From traction, cargo loading, to overseas markets and the development trend of new energy, Dongfeng Commercial Vehicle has demonstrated its technical strength to keep up with demand and create hard-core products through 47 annual vehicles, and has built a full-scene solution to meet the needs of various market segments.
At the moment when the international situation is changing and new energy and intelligent network technology are developing rapidly, how to grasp the trend and pave the way for occupying the high ground of market competition in the next era, from the 47 annual cars on display, Dongfeng Commercial Vehicle's strong product system plays the role of the best interpretation.