Recently, the Dong Yuhui incident has caused heated discussions on the Internet. As someone who has followed this incident, I have made some irrational remarks because I listened to one side of the story. However, after gaining an in-depth understanding of Dongfang Selection's business model and the contradictions between Dong Yuhui and the company, I realized my previous mistakes. Now, I would like to share with you my new discovery and reveal the truth behind the Dong Yuhui incident.
1. The core contradiction of the Dong Yuhui incident
Dong Yuhui's incident is not a simple contradiction between the platform and the anchor, but a contradiction between the company's business model and Dong Yuhui's huge traffic. Dongfang Selection is a live broadcast platform focusing on providing customers with high-quality products, and is committed to becoming a label for high-end agricultural products and achieving high gross profit margins. As an anchor, Dong Yuhui's fans tried to force the company to change its main business model and transform the company into a delivery model with Dong Yuhui as the core, which led to the contradiction between Dong Yuhui and Dongfang Selection.
2. The business model of Dongfang Selection
Dongfang Selection's business model is a live streaming platform that focuses on providing customers with high-quality products. It is committed to building a brand image of high-end agricultural products, thereby achieving high gross profit margins. In order to achieve this goal, Dongfang Selection has made great efforts in product selection, quality control, brand promotion and other aspects. In this way, Dongfang Selection not only attracted a large number of middle-class and above users, but also established a certain brand loyalty.
3. Analysis of the contradiction between Dong Yuhui and Dongfang Selection
The contradiction between Dong Yuhui and Dongfang Selection is that Dong Yuhui's fans tried to force the company to change its main business model and transform the company into a delivery model with Dong Yuhui as the core. In this case, Dong Yuhui has become a bottleneck for the company's business development, rather than a help. This is clearly unacceptable for the Eastern Selection. Therefore, in the Dong Yuhui incident, the company chose to deliberately not let Dong Yuhui go live to avoid adding fuel to the fire. After the limelight passes, let Dong Yuhui come back to continue the live broadcast.
4. Dong Yuhui's status and future in the company
Dong Yuhui has a high status in the company and may be promoted in the future. If the model of Dongfang selection can run through, Dong Yuhui's future in the company will be brighter. Therefore, from Dong Yuhui's point of view, there is no need for him to leave Dongfang Selection. After all, in the current environment, it is not easy to find a company that can provide a stable growth platform and good returns.
Through in-depth analysis, we can find that the truth of the matter is often hidden in places that everyone deliberately ignores, such as financial reports. In the Dong Yuhui incident, we need to look at the problem rationally and not be swayed by emotions and partial remarks. Only in this way can we better understand the nature of the event and make the right judgment.
I hope my sharing can help you re-examine the Dong Yuhui incident and learn from it, don't listen to one-sided words, look at the problem rationally, and pursue the truth.