Peter Drucker once said, "Nowadays, the competition between enterprises is no longer the competition of products, but the competition of business models." "In the era of mobile Internet, business models have once again become a hot topic, and products, business models, and operations have become the key to enterprise success.
Especially when an enterprise's users reach a certain level and want to monetize, the business model becomes an accelerator for the rapid development of the enterprise.
Let me tell you a little story: I opened a new shoe store on a street in London, England, with a wide range of shoes and good quality, but there are many shoe stores on this street, which are seriously homogeneous and highly competitive, so business is not very good. One day, two fashionably dressed women came to the store, they picked up their favorite shoes one by one, tried them on pairs, and at the end of the checkout, one of the customers said to her companion, "Shopping is so hard, every time I try on shoes, I have to take off my shoes, it's annoying and tiring." "The boss was thinking that many people feel that it is too troublesome to change shoes when buying shoes, and if customers can enter the store barefoot, it can save a lot of unnecessary trouble, so that it will be much more convenient for customers to try on shoes. Later, the owner got inspiration from the red carpet for some solemn occasions, and the owner decided to lay an expensive carpet in the store, renamed it "Barefoot Shoe Shop", and then announced that customers would take off their shoes and enter the store, and the waiter would shine their shoes on their behalf. And posted a notice in front of the door: the store is covered with a valuable carpet, customers need to take off their shoes to enter the store, and the store will shine shoes on behalf of them. As soon as the notice came out, many people came to the store, feeling relaxed and comfortable when they entered the store, and some people helped to shine shoes, and as a result, the sales of this shoe store skyrocketed.
It's a story that shows how innovation and differentiation can help companies stand out in a competitive market. In this story, the boss managed to capture the attention of customers by providing a unique customer experience in which they entered the store barefoot and had the waiter shine their shoes on their behalf, resulting in a significant increase in sales. The needs and convenience of customers are emphasized. The boss observed that many customers were tired of the tedious process and came up with a solution to make it easier for customers to try on shoes. By satisfying the needs of its customers, the store attracts more customers and establishes a unique brand identity.
As a result, to succeed in a highly competitive market, companies need to create differentiated value propositions and constantly look for innovative ways to meet customer needs. At the same time, it reminds us of the importance of customer experience and convenience, which are critical to attracting and retaining customers.
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