In 2023, Haidilao will create one consumption hotspot after another with various tricks to "live" and earn enough traffic. According to Shao Zhidong, the rotating chief operating officer of Haidilao, Haidilao's various innovative behaviors, such as concert buses, hair washing services, frozen roses, and the "subject three" that exploded some time ago, all came from the spontaneous innovation of store employees, rather than the planning of the group headquarters.
It is understood that since the beginning of this year, Haidilao has delegated the authority to put products on and off the shelves, and store managers and regions can adjust products and services according to localized needs, so as to give the region greater autonomy to gain in-depth insight into the market, grasp consumer needs, and help the overall business level continue to improve.
Shao Zhidong said that the group will give grassroots employees a lot of decision-making power, because they can hear the "sound of gunfire" on the front line and best understand the needs of the market and customers. On the basis of ensuring food safety and customer satisfaction, Haidilao supports and encourages employees to be bold and innovative, and each store will set aside a fund every month to encourage store employees to come up with ideas that can improve the customer experience.