Australian retailers are on the cusp of Black Friday and Cyber Monday sales, which are expected to exceed $6 billion. According to the National Retail Consortium**, the highest spending area is New South Wales, with an estimated spending of close to $2 billion, followed by Victoria and Queensland.
However, while retailers want consumers to spend more in the face of the rising cost of living**, shoppers' perceptions of peak sales are also quietly shifting.
Alice Thaxton, a shopkeeper from Australia, says her business aims to prevent fast fashion and waste. "Our whole idea is not only to give women the opportunity to wear beautiful dresses, but more importantly to save wardrobe space and fundamentally eliminate fast fashion," she says. ”
This call for sustainable fashion highlights a shift in consumer attitudes towards shopping, with more and more people paying attention to sustainability and environmental awareness. Rather than simply chasing a sales frenzy, consumers are more inclined to shop responsibly and frugally, and are beginning to value the quality, durability and environmental impact of their products.
This change in consumer attitudes means that while sales may be at record highs, more consumers are already thinking rationally about their shopping behaviour and are looking for quality, durable and environmentally friendly products, which may have a positive and far-reaching impact on the future of retail.