Santana, the car brand that once made countless Chinese dream of, is now in unprecedented trouble. According to **, in November 2023, Santana's sales volume will be only 1 unit, a record low. This made many netizens who "watched Santana grow up" sigh "I really have to say goodbye".
Santana is a classic sedan owned by SAIC Volkswagen, which was introduced to China in 1983, creating a precedent for Chinese automobile joint ventures, and has also become a leader and benchmark in China's automobile market. With its stable performance, comfortable space, economical fuel consumption and people-friendly **, Santana has won the favor of consumers and is known as "a generation of god cars". Santana's sales have remained above 200,000 units for many years, and in 2014 it exceeded 300,000 units, becoming an evergreen in the Chinese sedan market.
However, with the continuous development and change of China's automobile market, Santana's market position and influence gradually declined. On the one hand, Santana is facing challenges from competitors at the same level and at different levels, such as Corolla, Sylphy, Lavida, Bora, etc., these models not only have advantages in terms of **, configuration, technology, brand, etc., but also continue to launch new energy models to meet the diversified needs of consumers. On the other hand, Santana has also been affected by national policies, such as subsidies for new energy vehicles, purchase restrictions, emission credits, etc., which have caused certain pressure and restrictions on traditional fuel models, and also prompted a change in consumers' car purchase preferences.
It is understood that Santana's sales began to decline significantly from more than 6,000 units in April this year, falling below triple digits in July to only 257 units, and only 1 unit was sold in November. And the reason behind this, a Volkswagen dealer feedback, the Santana factory production line has been discontinued, and the last batch of cars to arrive in the store in the middle of this year is already the last batch of cars, so there is one less car to sell, and it is more difficult to buy Santana now. In the future, Volkswagen may replace Santana with other new models, which also means that a generation of god cars will retire from the stage of history.
In this regard, SAIC Volkswagen did not respond positively to the rumors of Santana's suspension of production, but only said that the production, sales and service of Santana's products are being carried out in a normal and orderly manner, and terminal sales are stable. But judging from the current market situation, Santana has lost its former glory and is difficult to adapt to the current market demand and trends. Perhaps, Santana is really going to say goodbye to us.