Have you watched "Disappearing Her"?」
The greetings of the summer file began with this sentence.
Strictly speaking, the Dragon Boat Festival is only an appetizer for the summer vacation.
This year was an exception.
"She Who Disappeared" became popular and out of the circle, almost carrying the summer file**.
It was released for more than two weeks and slaughtered the charts for 17 consecutive days.
At present, the box office has exceeded 2.9 billion.
If as expected, it will be able to break through 3 billion tonight).
Even if it is the investment ceiling with high hopes for "Fengshen Part 1";
"Megalodon" starring Jason Wu Jing;
Including Tom's desperate blockbuster "Mission Impossible 7".The probability of surpassing this movie is also extremely low.
on Douban, rated from 75 points down to 65 points.
Word-of-mouth has a tendency to open high and go low.
But judging from the current situation, word of mouth is not important anymore.
If it is controversial, it will attract more audiences to the cinema to get a glimpse.
The success of "Disappearing Her" has made investors make a lot of money.
According to Chen Sicheng's interview,The investment in this film is neither big nor small .
Because, when the movie started filming, the leading actor Zhu Yilong was still a newcomer in the film industry.
Although there are word-of-mouth works in the TV drama industry.
But in the film industry,Many people know him, that is, from last year's "Life Events".
And "She Who Disappeared" started filming in November of 21.
It was all completed in March last year.
Therefore, his salary should not be very high.
Viewers who have watched the film are also well aware that the main place where the story takes place is in Southeast Asia.
Let's start with the big location.
Due to special reasons, the crew could not go abroad for filming.
So I filmed in Lingshui, Baoting and other places in Hainan.
The final underwater scene was the most difficult to film.
The crew also found a local aquarium with a water depth of about 7 meters, where it was filmed for 10 days.
In addition to the fact that the exterior is expensive and time-consuming, most of the scenes of the story are concentrated indoors.
Including Zhu Yilong and Wen Yongshan's literary dramas, as well as scenes with Ni Ni and others.
The space is relatively cramped, and the scene is relatively simple.
If it weren't for Chen Sicheng's aesthetic control ability, the contrasting color matching of red and green would have strong visual effects and attractiveness.
Many people may not last more than 2 minutes.
Therefore, the film can only be considered a medium-sized investment.
According to Maoyan**'s 3.4 billion box office results, in addition to 55% of the distribution to the cinema, the filmmaker's share exceeded 1 billion.
Let's take a look at a few of the major producers.
There are a total of 16 investors in this film.
Let's not talk about the other co-producers, they all know it, and most of them play soy sauce.
For example, like a short ** boss, I think what is provided is only the role of publicity.
When others eat meat, he drinks soup.
The most important company in charge,It is the main producer of Beijing Yitong Legend and Taopiao.
The more in front, the more it is the majority.
Yitong Legend is Chen Sicheng's company.
Chen Sicheng is not only the producer of the film, but also the producer and general director of the project.
From project initiation to filming to post-production, he is deeply involved and checked the whole process.
Therefore, Chen Sicheng is the biggest winner.
He is the one who makes a lot of money.
Two days ago, in order to thank the audience for their support, the show also flew 1,000 drones on the beaches of Qingdao.
It reproduces the scene of the starry sky under the sea in the movie.
It was a dreamy and heartbreaking scene that soothed the audience's wounded hearts.
The success of this ** is the right time, place and people.
None of them are indispensable and extremely difficult to replicate.
Digging Jun watched "Disappearing Her" and found a very interesting phenomenon.
The film is large to the context frame,From the small details to the layout, they are very scheming from the beginning.
It belongs to the kind that can be searched as soon as it is discussed.
Scumbag, cheating money, gambler.
Every word stepped on the sensitive points of the female audience.
In the current social environment, the disputes between men and women are more serious.
Coupled with the reduction of that rate, everyone has been depressed for a long time.
Rather than not pleasing either side, it is better to let go of one side and wholeheartedly please the other.
According to the pre-sale "Want to Watch data", female moviegoers accounted for 76%.
Unlike the male audience,Female audiences are emotionally delicate and more willing to share their experiences on social platforms.
The girls entered the arena, and one topic after another came out of the circle.
Why worry about not having a box office?
It doesn't matter if the male audience doesn't like it, you don't like the ** that can't stop the box office.
I just need to catch the right group of people who like me.
The quality of Chen Sicheng's works this time is certainly **.
But the most important thing,It is in a special time period to find the right target group with a high degree of compatibility with the work
Therefore, I said that Chen Sicheng is not only a director and producer, but also a good producer.
A good product manager and director of operations.
According to his introduction, he wrote the script for this story.
Writing and writing, I found that I collided with "A Trap for Bachelors".
To be on the safe side, I went to buy the copyright.
At the same time, in order to avoid risks, he also got in touch with the parties involved in the Thai pregnant woman falling off the cliff at that time and obtained her authorization.
Chen Sichenglooks like a big grin, but in fact, the mind is fine to the hair.
At the beginning of the project, he almost considered the risks, problems, and crises that he might encounter.
In the tidbits released by the filmmaker, Chen Sicheng was in charge of the whole process.
The two directors stood aside and became the executors.
For Chen Sicheng, making genre films is relatively mature for their team.
You don't need to take too many risks and deduce the unknownReluctance to do repetitive movements in a comfort zone.
Therefore, he also dared to boldly hand over the work of the director to the two newcomers.
He said that he is usually more strict.
On the first day of shooting, I discovered the light and the art unitSo I called people from all the departments over and held a closed-door meeting.
Including director, art, cameraman, handheld, scenery, and service departments.
Told them what they thought and what they were thinking.
Even Zhu Yilong, Ni Ni and other leading actors, all mentioned on the set are Chen Sicheng's creative concepts.
There is a tidbit of the scene where Wen Yongshan and Ni Ni shake hands.
Ni Ni stretched out her hand firstWen Yongshan stretched out her hand but didn't accept her, and glanced at it and stroked her hair.
It looks pretentious.
But you would never imagine that Chen Sicheng taught her a scene in this way.
Chen Sicheng first played it himself, and then took the actress to play it again.
Even Wen Yongshan couldn't stand it.
In the other paragraph, Zhu Yilong is looking for the scar on Wen Yongshan's leg, wanting to prove that she is a fake wife.
It was also Chen Sicheng who first demonstrated how to act.
He can't be blamed for that.
When a person has too much power and too much ability, it is often easy to do everything.
In order to promote the film, in addition to the traditional marketing methods, the crew also actively participates in major film festivals.
Align with a period of time when a concentrated outbreak occurs.
It can be said that he did the whole project himself and controlled the whole process.
In the first "Detective Chinatown", Chen Sicheng showed his ambitions.
It is bound to be made into the Chinese version of Sherlock Holmes.
Three Chinatowns, from 800 million to 3.3 billion to 4.5 billion.
He proved his commercial value with his works.
However,As a director who is well versed in the market, he also has times when he hits a wall.
For example, "Mozart in Outer Space" collapsed.
also made him, who was ready to create a sci-fi comedy, have to give up this path.
If you ask, Chen Sicheng is not a good director and producer.
I think it should be.
He has excellent works such as "Detective Chinatown", "Manslaughter 1", and "Beijing Love Story" TV series.
But the reputation is worrying, and there are many controversies.
For example, "Tang Detective 3", such as "Manslaughter 2" and "Mozart in Outer Space".
But there is no doubt that on a commercial level, he is definitely the smartest director.
Perhaps, his road to directing, producing, and screenwriting is not necessarily smooth.
But he knows how to compromise for the sake of the market and the audience.