In recent years, with the continuous improvement of people's demand for education, office and daily life, the stationery market has gradually expanded, the market competition has become more and more fierce, and new challenges and opportunities have emerged in the stationery industry.
Among the many stationery brands, Munaby, a representative stationery brand from South Korea, has gone through half a century of ups and downs, but has always maintained its unique attractiveness and core competitiveness, and has accompanied the growth of generations of consumers!
So, how does Munaby, a powerful brand of stationery, forge a "sharp weapon" and maintain an advantage in the fierce competition?
Half a century of brand history, high-quality writing experience.
The Munaby brand has a long history, dating back to the 60s of the last century. In 1960, Munaby was officially established as Kwangshin Chemical Industry Co, ltd.Soon after, the company gathered employees to rename the business, and one of the ideas came from the French phrase "mon ami", which means "my friend".
In 1963, Munaby's first oil-based ballpoint pen, the 153 BallPoint Pen, was launched, which promoted a new generation of innovation in the Korean stationery industry with its ease of use, low quality and high quality.
With the continuous increase in sales of 153 BallPoint Pen, Munaby has also become a popular stationery brand among Koreans. In the Korean people's home, or office, you need to use a pen, and there is a figure of 153 BallPoint Pen, which has become a permanent part of Korean people's life!
Brand innovation and upgrading, bravely climb the peak of sales.
In 2002, Munaby came to China with a global layout plan and established Shanghai Munaby Stationery, which established a solid friendship with Chinese consumers with high-quality products and services.
At this time, with the diversification of consumer demand and the improvement of product technology content, people's demand for stationery full of design and functionality is increasing, so Munaby has launched cost-effective products such as PLUS PEN 3000, PLUS PEN S, and HIGHLIGHTER601, bringing an amazing writing experience and making countless Chinese students shine.
Among them, the Plus Pen 3000 fiber pen, because of its ultra-fine nib, writing is very smooth, can depict lines of different thicknesses, so it is favored and praised by cartoonists and calligraphers, and has sold more than 200 million pieces in China, ranking among the top similar products!
As an advanced product of PLUS PEN 3000, PLUS PEN S is also a new concept water-based pen that breaks through the traditional shackles, supporting more than a dozen refill color replacements, simple appearance, easy to carry, and cost-effective!
Highlighter 601 601 Pastel, a brightly coloured fluorescent ink that can be used on paper or fax paper, has the advantage of fading resistance, and has a built-in design that makes it easy to fit in a pocket or briefcase. The product has both dark and light colors, catering to and meeting people's diverse scene applications.
With exquisite workmanship, exquisite appearance, and good writing experience, the sales of Munaby products in China have steadily increased and continue to occupy the minds of consumers!
Comprehensively upgrade the product line and expand the application scenarios.
While realizing the brand upgrade, Munaby is also expanding its product line.
At present, Munaby's stationery products have expanded from all corners of daily life to special places, including kitchens and industrial sites, providing consumers in different fields with diversified small batch production, and realizing product evolution.
After half a century of precipitation, Munaby's writing instruments have long been deeply rooted in the hearts of the people, and it is precisely because of their excellent writing experience, high cost performance, and continuous surprises to consumers that the brand has been built for a long time.