As the world's largest travel retailer, CDFG has launched innovative communication with "Duty Free+" as the core, and continuously enhanced the influence of China's travel retail in the international and domestic consumer markets.
Recently, the Sustainable Development Summit Forum and Evergreen Award Ceremony hosted by Caijing magazine was held in Beijing. In the final list of winners of the 2023 Caijing Evergreen Award announced at the meeting, CDFG won the "Most Influential Communication Award".
This summit invited experts and scholars from regulators, academia, domestic and foreign listed companies, and financial institutions to gather together to carry out a high-level collision of ideas and exchange of views, so as to provide more useful references for the high-quality development of domestic and foreign enterprises.
Caijing magazine set up the Evergreen Award, which aims to examine the economic, social and environmental benefits of entities and financial institutions through a rigorous evaluation system and evaluation methods, and to discover and commend enterprises and institutions with sustainable development value. This year's Evergreen Awards set up two award series: sustainable development and annual value performance, as well as a number of vertical sub-lists. CDFG continues to tell the new story of China's travel retail to the world with the help of multiple media, multiple forms and multiple contents, and has been unanimously recognized and honored during the judging process.
As the world's largest travel retailer, CDFG has launched innovative communication with "Duty Free+" as the core, and continuously enhanced the influence of China's travel retail in the international and domestic consumer markets. By constantly adapting to market changes and communication development needs, CDFG has established a complete brand promotion system with multi-frequency interaction, which effectively improves the degree of centralized publicity. On a daily basis, through the development of differentiated in-depth content production around the characteristics of the platform, combined with store theme activities and brand promotion resources, adjust the publicity positioning of their respective official accounts, form a multi-form communication content planning system such as information, grass planting, interaction, and word-of-mouth, strengthen the development strategy of "building a brand and delivering a voice", and expand the core value of the self-production matrix of CDFG.
In addition, the "CDFG Member Mini Program" created by CDFG provides digital value-added services for more than 3,000 members, providing brands and partners with strong digital marketing capabilities and an excellent online marketing platform, and comprehensively helping brands and partners enhance their popularity.
Focusing on consumer needs, CDFG innovates consumption scenarios, improves service experience, creates a series of IP and marketing activities, and uses them to carry out communication and expand brand influence. For example, on the occasion of the "Double Day", CDFG, together with its six Hainan stores and online **, seized the key nodes at the end of the year to widely publicize the "China Duty Free Super Member Day" activity, repaid the support and care of CDFG members with practical actions, and brought unforgettable duty-free consumption experience to tourists on the island with real discounts and creative New Year's Eve theme activities, helping Hainan to build a tourist destination with international influence.
The 14th Five-Year Plan for Tourism Development proposes to further strengthen the international competitiveness and influence of China's tourism industry. CDFG is also based on the international stage, through innovative communication methods and discourse expression, to make China's travel retail brands "out of the circle". In April 2023, CDFG deeply participated in the 3rd CICGF and built a 600-square-meter booth to showcase the new trend and trend of international consumer goods products, as well as the profound heritage of CTS's century-old brand. Taking advantage of opportunities such as the Hangzhou Asian Games, CDFG has taken innovative service experience and optimized service quality as the starting point, comprehensively improved its core management service capabilities from the improvement of service standards, the optimization of product display, and the convenient measures of green channels, so as to show the world the style of China's travel retail.
Industry experts said that China's cultural tourism enterprises should continue to develop innovative ideas, explore new scenarios for the integration and development of fashion boutiques and tourism retail formats, better shape the brand value of China's cultural tourism, write brand stories, and let the world witness the charm and vitality of China's tourism retail market.