Huang Zheng, a young man from Hangzhou from an ordinary background, went through a series of entrepreneurial and business processes before Pinduoduo achieved great success.
After graduating from the University of Wisconsin-Madison, Huang Zheng faced career choices with two world-renowned technology giants, Microsoft and Google. Eventually, he joined Google China. However, while working at Google, Huang Zheng gradually realized the profound impact of the Internet on human life, and he decided to leave Google and prepare to start a business.
The first company founded by Huang Zheng was a brand of BBK - Ouku, which achieved an annual revenue of nearly 60 million in just three years and became the leader in product sales that year. However, Huang Zheng did not rest on his laurels, he saw JD.com's success and realized that Ouku's positioning could not meet his ambitions. So, he sold Ouku and founded a second company, Leqi, with the starting point capital, mainly engaged in e-commerce ** operation, in the era of high development of the Internet economy, it is easy to achieve an annual income of more than 100 million. However, Huang Zheng was not satisfied with this, he turned his attention to the online game market and founded Dream Seeking Game. This venture has brought him even more rewards. However, Huang Zheng suddenly withdrew from the online game market and sold the dream game. This entrepreneurial experience made him realize the importance of stimulation and challenge.
Huang Zheng founded Pinduoduo with the original intention of promoting e-commerce sales through the WeChat social platform. On April 10, 2015, Pinhao was officially launched, with high-quality fruits as the main target users. However, the self-operated model adopted by Pinhao has led to the inability of the delivery speed to meet the order demand, which has caused questions and dissatisfaction among users.
Faced with the dilemma, Huang Zheng decided to change his strategy and expand his sales channels. In September 2015, Pinduoduo was launched, quickly covering all categories of goods in the form of a single order. Through magical songs, down-to-earth advertising slogans and other methods, Pinduoduo has attracted a large number of users and has become an emerging force.
In order to further attract users, Huang Zheng lowered the product ** and launched a variety of low-price order activities. This low-price strategy attracts a large number of users, making Pinduoduo stand out in the highly competitive e-commerce market.
When Pinduoduo's development was booming, Huang Zheng chose to resign as CEO and chairman. In 2020, he resigned as CEO of Pinduoduo and the following year as chairman of Pinduoduo. The decision has sparked speculation and concern.
Huang Zheng founded a company called"Stars"focuses on food technology innovation and food waste reduction. He said he chose to retire in order to better develop his philanthropy and explore his interests.
However, Huang Zheng did not completely withdraw from the business circle, he established a new company "gosurfingcapital", which is committed to investing in start-ups and incubating new projects, and continues to exert his innovation and entrepreneurship capabilities.
1.Perseverance: Huang Zheng has experienced many entrepreneurial failures, but he has learned from them and persevered in the pursuit of his goals.
2.Acting on opportunities: Huang Zheng can be keenly aware of market changes and opportunities, adjust strategies in a timely manner, and find a suitable positioning and model for himself.
3.Reflection and innovation: Huang Zheng is able to constantly reflect on his past experience, summarize lessons from it, and practice innovative thinking in entrepreneurship.
4.Equal emphasis on investment and charity: After the success of his business, Huang Zheng did not stop there, but paid more attention to investment and philanthropy, and actively contributed to the society.
Overall, Huang Zheng's entrepreneurial experience shows the struggle of a successful entrepreneur, and his story teaches us the importance of staying true to our dreams, learning and innovating.