Beijing**Client|Reporter Han Xuan.
On December 15, Damai and Youku Kids announced the joint establishment of Kumai parent-child content label, which will create a new type of children's drama, and will use national theaters as the carrier to build a children's drama theater tour model. The immersive interactive children's drama "Steel Dragon", the first self-developed IP of the Kuwheat label, will premiere in Kunming on January 5, 2024, and then will start a national tour, which is expected to tour 100 times nationwide by the end of May next year.
The immersive interactive children's drama "Steel Dragon" is adapted from the original animation IP "Steel Dragon" jointly produced by Youku Children, with friendship, adventure, and combat as the theme clues, telling the story of the Steel Dragon warriors Blazing Flame and Deep Blue fighting side by side to save the earth's ecological crisis, and conveying to the children the belief in facing challenges bravely, as well as the friendly values of caring for animals and maintaining ecological diversity. It is understood that the play will be presented in the form of multi-** sound effects, super ** costumes and large-scale stage scenery, and the intimate interaction between super-large ** dinosaurs and children will also be designed during the performance.
Talking about the original intention of creating a parent-child content label and launching children's dramas, He Mi, president of Damai, said that this is out of optimism about the performance industry, especially the children's drama market, "In the performance industry, children's dramas as an important sub-category have huge development space and are entering the stage of high-quality development. In the future, the label will focus on the development of IP-derived puppet interactive dramas, knowledge-based children's interactive performances and immersive children's dramas.