The dual empowerment of ingenuity and innovation has made it a leading brand of used cars in China

Mondo Cars Updated on 2024-01-29

Founded in 1999, with the love and passion for automobiles, Aokanda has opened the road of industry leadership. Over the past 24 years, Aokangda has been pragmatic and innovative, with ingenuity and ingenuity, always aiming for long-term development, practicing the entity business model of "self-owned brand, self-built exhibition hall and independent operation", serving more than 300,000 customers, and at the same time building a large-scale automobile trading complex - Aokangda Famous Car Plaza, achieving the top spot in the industry in terms of transaction volume and transaction volume, and achieving the leading brand in China's second-hand car industry!

Build your own customized exhibition hall to create a new experience

With the vision of long-term development, Aokanda firmly practices the model of "self-owned brand, self-built exhibition hall and independent operation", which is called "Aokanda model" by the industry. The creation of the Aokanda model can be said to be unique in the industry, which is not only the embodiment of the strength of the enterprise, but also a kind of down-to-earth industry.

In 2013, the first custom-built famous car complex in Shenzhen, Aokangda Famous Car Plaza, is undoubtedly a benchmark for Aokangda's entity operation. This is a building tailored for automobiles: the sales center, evaluation center, vehicle management office, financial center, customer service center, automobile boutique, after-sales center, fresh air parking lot, automobile runway, etc. are scientifically planned and laid out to meet all the needs of people about evaluation, car viewing, car purchase, replacement, etc.

120,000 The large volume, 6-storey exhibition hall, the space environment full of modern aesthetics, a large number of high-quality famous cars, and home-like service bring guests an experience that exceeds expectations. And this is also an important factor for Aoconda to choose to build its own showroom with heavy assets. As Chen Xiangfa, chairman of Aokangda, said, self-built exhibition halls are heavy assets and light burdens. The self-built exhibition hall is a one-time investment, but it saves the daily rental cost and improves the enterprise's ability to resist risks.

In order to serve more car owners and radiate more cities, with Shenzhen as its headquarters, Aokangda is drawing a multi-level and wide-coverage strategic layout map on the land of China. Among them, the first Aokangda Famous Car Plaza in East China has been presented in Shanghai's Hongqiao Business District, with thousands of cars and a 5-storey three-dimensional exhibition hall, which has become a must-see place for car purchases in the Yangtze River Delta. Tianjin, Chengdu's Aokanda famous car plaza has been in full swing of construction and will be unveiled soon. Foshan, Wuhan, Dongguan, Zhengzhou, Nanjing, Hangzhou, Xiamen, Changsha and other cities will also start construction. Each Aokanda famous car plaza will be built into a local landmark automobile complex, bringing a new experience to the national car hobby.

Innovate the model and set high standards for the industry

[Self-operated] car source, responsible for customers

360 items of testing and maintenance to establish quality standards

Start with ingenuity and be proficient in quality. In order to ensure the quality and service of vehicles, a large number of vehicles in the Aokangda exhibition hall are all self-operated vehicles of Aokangda. Through the acquisition of high-quality car sources nationwide by Aokangda appraisers, to eliminate major accident vehicles, soaking cars, fire vehicles and other problem vehicles, after layers of checks, vehicles that meet the acquisition standards will enter the pre-sales and after-sales center, for eight categories of 360 testing and certification and maintenance links, an average of seven days for each car maintenance cycle. With the craftsman spirit of excellence, the maintenance team fully restores the best quality of the vehicle from the exterior to the interior and then to the performance, meets the standard of the quasi-new car, and passes the inspection of the quality inspection department before it is put on sale.

[Fixed price] pricing model

Establish a standardized system

As the first company in the industry to launch a fixed price sales, Aokangda has implemented a fixed price for more than ten years and has become the national second-hand car pricing standard. Based on the concept of small profits and quick turnover, Aokanda with the most reasonable clear price, remove the water, according to the configuration, year, mileage and the condition of the car after testing and maintenance, the comprehensive market to give the most scientific and reasonable pricing, so that consumers can enjoy the real cost-effective products, to create a relaxed and pleasant car buying experience.

[Fair selling] acquisition model

Make the trading process visible and the profits transparent

Adhering to the concept of win-win and the principle of fairness and transparency, Aokanda pioneered the fair selling model in the industry in 2020: Aokonda's gross profit does not exceed 5%, and if there is more, 50% will be returned to the original owner. Through transparent and fair acquisition standards and standardized acquisition systems, the information of buyers and sellers is equalized, so that the transaction process can be seen and profits can be transparent. Since its launch, it has been unanimously recognized by car owners, setting a model of fair and transparent acquisition model for the industry.

【One-stop】Complete package

Set a benchmark for star-rated service

Providing customers with an experience that exceeds expectations is the constant pursuit of Aokanda. Professional car shopping guide, with solid car knowledge and constantly strengthened service awareness, understand the latest model information, and select satisfactory cars for customers; At the same time, the service package is more thoughtful, whether it is mortgage insurance, license services, boutique purchase, there are dedicated one-to-one services. After the customer buys or sells the car, a famous car butler will be arranged to follow up, and the progress of the procedures, replacement consultation, maintenance appointment, etc., will be on call at any time and provide efficient service. To simplify the complexity for customers, Aokanda defines the second-hand car service standard.

Comprehensive [after-sales value-added] system

Define "post-purchase" service standards

After-sales service is a measure of a brand's soft power, and Aoconda has a comprehensive after-sales guarantee system. The establishment of after-sales value-added services, super after-sales value-added services, extended warranty after-sales value-added services and pure electric after-sales value-added services and other service guarantees, rights and interests cover seven days of no reason to return, one year of unlimited kilometers of free maintenance (one year or 20,000 kilometers of free maintenance), one year of unlimited kilometers of quality assurance (one year or 20,000 kilometers of quality assurance), lifetime free vehicle annual inspection, lifetime enjoyment of 6% discount on working hours, 24-hour roadside assistance, etc., to relieve the owners of the car after purchase, define the second-hand car after-sales standards.

Word-of-mouth benchmarking, building a higher reputation.

99.99% customer satisfaction

With the mission of serving customers as the center and satisfying customers, Aokangda continuously improves customer experience, creates value for customers and achieves a win-win situation with customers through quality control, service optimization and upgrading, etc. Whether it is a car purchase, a car replacement, or a customer who comes to repair and maintain, Aokangda is dedicated to service, from every detail to make customers feel intimate and satisfied. Up to now, it has served more than 300,000 customers and has a customer satisfaction rate of 9999%。

100 major honors and certifications

With more than 20 years of steady development, Aokanda's pursuit of innovation and adherence to honest management have won high recognition from consumers and inside and outside the industry, and set a brand benchmark for the industry. As the president unit of the used car dealer branch of China Automobile Dealers Association, it has won the "Top 500 Chinese Service Industry", "No. 1 of China's Top 100 Second-hand Dealers", "Leading Enterprise in China's Second-hand Car Industry", "Guangdong Province Guangcai Cause Contribution Award", "Brand Most Influential Award", "Enterprise Standard Leader" and so on. The Aokangda trademark has also been recognized as "China's well-known brand" and "Guangdong Province's famous trademark", and its brand reputation is well-known throughout the country.

Enterprise development and public welfare and charity are synchronized

Adhering to the concept of win-win, Aokanda spares no effort in charity and public welfare while developing itself. Since its establishment, the company has participated in dozens of public welfare projects and donated more than 70 million yuan. In 2013, the "Aokanda Charity Association" was specially established, including fighting the epidemic, targeted poverty alleviation, helping education, rural revitalization, and donating to retired soldiers and sanitation workers. After years of dedication to public welfare and charity, Aokanda has won the "Guangdong Province Glorious Cause Contribution Award", Shenzhen Caring Action "Top Ten Caring Enterprises", "Guangdong Poverty Alleviation and Poverty Alleviation Kapok Cup" Silver Cup and other honors. In the future, Aokangda will continue to dedicate love and spread positive energy.

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