Author: Nonsense is reasonable.
For the first time, the number of Chinese brands in the selection surpassed that of Japan, jumping to the third place in the world. On December 13, the 2023 (20th) "Top 500 World Brands" list exclusively compiled by the World Brand Lab was announced in New York, USA. Among the 48 selected brands in China, three are food and beverage brands, all of which are from the beverage industry.
For the first time, the number of Chinese brands surpassed that of Japan
Microsoft, which finished second last year, beat Apple to number oneApple took a back seat;Amazon is in third place.
Now in its 20th year, the World Brands Lab has produced the World Brands Report, with a total of 32 countries selected in 2023. From the perspective of the national distribution of the number of brands, the United States occupies 193 seats in the top 500, and still occupies and maintains the position of the world's largest brand power with a large advantage.
France, China, Japan and the United Kingdom have 49, 48, 43 and 34 brands on the list, respectively, making it the second camp of the world's brand powers. Among them, the number of Chinese brands in the selection surpassed Japan for the first time, jumping to the third place in the world.
Germany, Switzerland and Italy are the third camp of brand powerhouses, with 28, 17 and 15 brands respectively selected.
It can be seen that even if the pace of economic recovery in Europe has slowed down due to geopolitical conflicts and energy crises, the super brands of European countries are still strong. However, due to economic fragility and geopolitical tensions, most multinational brands are facing multiple pressures, which makes it more difficult to develop.
Three Chinese food and beverage brands made the list
This year's "Top 500 World Brands" covers a total of 47 industries. Among them, a total of 35 food and beverage brands are on the list, ranking first;A total of 32 brands of automobiles and parts are on the list, ranking second;The retail sector continues to recover, with 28 brands on the list this year, tied for third place with the energy sectorThe media industry has 26 brands on the list, ranking fifth.
Other sectors with the highest number of entries were Internet (24), banking (24), insurance (24), computer and communications (23) and telecommunications (21). With the advent of the aging era around the world, there will be room for sustainable growth for pharmaceutical and health brands.
Hu said that among the 48 brands selected in China, the brands with outstanding performance include State Grid, Tencent, Haier, Huawei, China Resources, Chinese Life and so on. Among them, the food and beverage industry occupies three seats, namely Moutai, Wuliangye, and Tsingtao Beer.
In addition, there are three diversified brands that are also related to the food industry, namely COFCO, China Resources, and Beidahuang.
Six Chinese brands, including Douyin and Bosideng, entered the list
There are a total of 25 new brands on the list this year. The top new entrant is the U.S.-based Cigna Group, which is ranked 85th overall, and has built a vast global healthcare network to support its business and provide 24-hour** service. Famous brands such as SpaceX in the United States, Enel in Italy, and ASML in the Netherlands are also on the list.
Six new brands in China (including Hong Kong, Macao and Taiwan) are Poly, TikTok, China Huadian, Tongwei, CNAF and Bosideng.
It is worth noting that the brands that will fall in 2023 include some brands that have had serious business crises, major scandals, and have a negative impact on society, such as Credit Suisse in Switzerland and MGM in the United States. In addition, there are some brands that have fallen off the list due to factors such as poor performance and less than expected development, such as ***priceline in the United States, Xunjiapu (skype), etc.
The World's Top 500 Brands'S 500 Most Influential Brands) is judged on the brand's global influence. The so-called brand influence refers to the ability of a brand to open up the market, occupy the market and obtain profits. Based on the three key indicators of brand influence, namely market share, brand loyalty and global leadership, the World Brand Lab comprehensively scored more than 8,000 well-known brands around the world, and finally launched the world's 500 most influential brands. When measuring brand loyalty, reference is made to the rating data of iTrust RatingWhen measuring a brand's leadership, especially ESG (Environmental, Social and Governance) scores, Superfinance's ESG database is referenced.