With the rise of independent brands, ChinaCarsMarket competitionIt's getting more and more intense. AsGreat Wall MotorsIts important brands,TanksThe performance of the brand is in the spotlight. Tank 300AsTanksThe brand's main sales model has been recognized by consumers for its good sales performance. However, withTank 500The decline in sales can't help but make people think deeply, hardcoresuvIs the market losing its attractiveness?Great Wall MotorsHow should we respond to future development challenges?
TanksThe main reason for the decline in sales of the brand is the increase in its salesTank 500The selling price reached more than 300,000 yuan, and the landing price was close to 400,000 yuan. For consumers, spending such a huge amount of money to buy oneTank 500It's not particularly cost-effective, as luxury brand models in the same price range have become competitors, and consumers prefer these more luxurious models when choosing. In addition, in the ** range of about 300,000 yuan, there are many other good models worth choosing. In summary,TanksThe brand's audience is not that broad, which is also the resultTank 500One reason for the decline in sales.
With the change in consumer demand andMarket competitionThe intensification, hard-coresuvThe market is facing a bottleneck. In the ** range of less than 200,000 yuan, the models of China's own brands are more competitive, and consumers are more inclined to choose more cost-effective models. In the ** range of more than 300,000 yuan, luxury brand models have gradually become the focus of consumers' attention and hardcoresuvThe competitiveness is relatively weak. Therefore,Great Wall MotorsIn the development of hardcoresuvmarket, need to find new ways to develop.
XiToyotais a good choice. ToyotaHardcore introduced in the Chinese marketsuvThere are fewer models, mainly Prado and PradoRand CruiserMainly. ToyotaThrough the Prado and different configurationsRand Cruiser, satisfying the consumer's hardcoresuvdemand, and on this basis launched a more high-end oneLexusModels. This differentiated product strategy makes the following:ToyotaIn the hardcoresuvSuccess in the market.
Great Wall MotorsIn the pioneering hardcoresuvmarket, should be borrowedToyotaSuccessful experience. First of all,TanksBrands can streamline their models and focus on a few products to better meet the needs of consumers. For example, based onTank 500On the basis of the launch of 20t version and 20T hybrid version, continue to launch 30t and 30T plug-in hybrid and other models with different power configurations, and at the same time launched a diesel version to meet the needs of different consumers. This strategy can reduce R&D and production costs and improve the competitiveness of products.
Secondly,Great Wall MotorsInvestment in new energy vehicles can be increased. Wei brandAsGreat Wall MotorsIts main new energy brands can further launch more high-quality new energy models to meet consumers' needs for environmental protection and energy conservation, and further enhance brand influence.
Finally,Great Wall MotorsEfforts can also be made in terms of market expansion, especially in the development of foreign markets. Tank 500Success in the Russian market,Great Wall MotorsIt can further develop the market in Asia, Africa and Latin America and other regionsTanksThe brand is promoted to the international market. through different marketsProduct positioningand publicity and promotion to increase brand awareness and recognition.
To sum up, thoughTanksThe brand's sales are decliningGreat Wall Motorsis a serious problem, thoughGreat Wall Motorscan be usedToyotaDraw inspiration from the experience, and make targeted adjustments and optimizations in product strategy, market expansion and development of new energy vehicles to achieve long-term sustainable development.