As the pace of modern life accelerates, there is an increasing focus on healthy eating and nutritional supplementation. In this context, nuts are favored as a nutritious snack. However, traditional bagged nut products suffer from insufficient stress resistance and lack of preservation. In response to this pain point in the market, Shandong Zhiweixuan Food has pioneered the launch of barreled daily nuts, and successfully built Zhiweixuan into a leading brand of barreled daily nuts.
As an enterprise dedicated to the R&D, production and sales of nuts, Zhiweixuan has accumulated core competitive advantages in nut raw material procurement, first-class chain and product innovation over the years, and has achieved remarkable results. It can not only provide consumers with high-quality nut products, but also play an important role in the industry, providing customers with one-stop services such as nut production, deep processing, packaging and OEM.
Leading the trend of healthy fashion, eco-friendly innovation to create barreled daily nuts
Rooted in the domestic market, Zhiweixuan is the first nut brand to use barrel packaging, creating a precedent for barreled daily nuts. It is reported that Zhiweixuan has put forward a unique brand positioning-nut science school, taking "scientific collocation" as the core value of the product, and meeting the differentiated nutritional needs of different segments of the population through scientific selection and nutritional ratio. The barreled daily nut series is its benchmark work, once the product was launched, it caused a huge response in the market, and also brought a new breakthrough and direction for the upgrading of the nut industry.
Zhiweixuan barreled daily nuts are packaged in small cans made of food-grade PP material, with independent sealing and "dry and wet separation" functions. This design allows nuts and dried fruits to coexist in the same container without cross-flavoring, ensuring crisp, sweet and sour nuts, and cleverly solves the stress resistance problem of bagged nuts. Whether it is a "large vat" or a "small can", it has the practicability of secondary use or as a storage container, which greatly improves the utilization rate and environmental protection of product packaging, reduces the waste of resources from the source, and meets the curiosity and aesthetic standards of consumers at the same time with a unique and fashionable appearance. In addition, Zhiweixuan has also launched a return plan for nut cans to support consumers to actively participate in environmental protection activities, allowing them to send back empty cans for unified processing.
The excellent product design and perfect closed-loop user experience have made Weixuan Barreled Daily Nuts win the recognition of the majority of consumers. Its high-quality nut gold bucket has not only become a high-profile nut roast hit on Douyin, but also won the reputation and trust of the brand. Zhiweixuan actively practices the concept of environmental protection, leads the development trend of the health food industry, and leads consumers to join this nut fashion trend of pursuing health and advocating environmental protection, and jointly build a better future.
A variety of products with different needs, scientific proportions to help a healthy lifestyle
In order to meet the needs of different groups of people, Shandong Zhiweixuan Food has set up a R&D team composed of a number of registered dietitians specializing in food to continuously carry out product innovation, combine the physiological characteristics and nutritional needs of different groups of people, continue to optimize the ratio and process of nuts, and launch a variety of barreled daily nut products. The first is the "Golden Bucket of Daily Nuts", which is designed for white-collar workers and middle-class people in the workplace. In the early stage of product development, Zhiweixuan had a keen insight into the sub-health status and nutritional supplement needs of modern white-collar workers, and laid out this market segment. It is scientifically proportioned, containing five kinds of nuts: walnut kernels, almond kernels, cashew nuts, macadamia nuts, and Turkish hazelnut kernels, and three kinds of dried cranberries, dried blueberries, and blackcurrant raisins. Nuts are rich in nutrients, help maintain the normal physiological function of the nervous system, promote iron absorption and health, and protect the eyes. The scientific ratio of "5 kinds of nuts + 3 kinds of dried fruits" provides one can of "fresh" nutrition for working life every day.
Based on the Chinese family unit, according to the differences in the daily nutritional intake needs of men, women and children, different types of nut combinations have been customized and developed, and the Happy Family Red Bucket Daily Nuts have been launched. A bucket can not only meet the nutritional needs of all members of the family, but also enjoy the delicious taste, convey emotions, and help the whole family to be healthy. Zhiweixuan uses high-quality nut raw materials and customized product ratios, adopts light processing technology, and eliminates the addition of auxiliary materials, planning a new healthy lifestyle for the dietary life of Chinese families.
In order to combine healthy food and healthy sports, Zhiweixuan also co-branded with Super Orangutan to launch the Orangutan Selection Zhiwei Pure Nut Bucket. According to the nutritional needs of the sports and fitness population, the professional nutritionist carefully selects seven kinds of pure nuts such as cashew nuts, almond kernels, walnut kernels, hazelnut kernels, etc., without adding dried fruits, which can better meet the nutritional needs of the fitness crowd - 0 trans fatty acids, containing a variety of nutrients, and no additional white sugar. A total of 900g in a bucket, containing 30 small cans, can meet the energy supply before and after the exercise in January.
It also co-branded with Shanxi Yongle Palace, deeply excavated the Chinese aesthetics in Yongle Palace culture, took "Four Seasons Nutrition" as the product research and development concept, continued to use the "signboard" of barreled nuts, and created four types of barreled daily nuts in Yongle Four Seasons, Spring, Summer, Autumn and Winter, to help balance the diet and nutrition throughout the year. Through all-round and continuous product innovation, Zhiweixuan conveys the image of brand strength to consumers, injects new cultural factors into the brand, and broadens the cultural connotation and extensibility of the brand.
Solid internal strength, intensive research and innovation, do not forget the original intention to meet the delicious and nutritious choices
Behind the continuous innovation of Zhiweixuan products is the long-term "internal strength" cultivation. The company has built four industrialized production bases, dozens of automatic production lines and 100,000 square meters of purification workshops. From the intelligent screening of the vision system to the refined management of multiple processes, Zhiweixuan always puts product quality, food safety and customer service in the first place, providing more consumers with high-quality nut products.
With solid production strength, Zhiweixuan continues to launch innovative products to create healthier and more delicious nutritious food choices for consumers. Whether it is the Golden Bucket of Daily Nuts, the Red Bucket of Nuts for Happy Family, or the Pure Nuts Bucket of Zhiwei Pure Nuts, or the Yongle Four Seasons Daily Nuts co-branded with Yongle Palace, etc., all reflect the original intention of Zhiweixuan to meet the nutritional needs of different groups of people through scientific collocation.
It is believed that in the future, Zhiweixuan will always be deeply involved in the nut industry, adhering to the concept of innovation, creating more surprise products for the market and consumers, helping the public to live a healthy life, and promoting the healthy development and upgrading of the industry.