Doing your own e-commerce is like playing a large-scale role-playing game, divided into many levels, and each stage is a little interesting, just like when you played Adventure Island and Super Mario when you were a child, you always have to pass this level to enter the next level, have you also gone through these stages?
The first stage: flow control
At the beginning of learning e-commerce, I was thinking about high traffic, especially caring about traffic, feeling that traffic is money, and I can't live without traffic. Seven days of spiral, 123 gameplay, black car black search, all tried it all. At that time, I was very envious and anxious when I saw who had a lot of traffic, as if everyone else was making money, but I had been spinning in the same place. Hey, that feeling, not to mention how troublesome it is. Later, we found that it seems that only traffic is not good, the product is not good, it can't bear the traffic at all, and the product is not good, and it is difficult to get traffic.
The second stage: product master
At this stage, we have made great efforts to develop products. Finding manufacturers, picking materials, and even giving advice to designers according to their own aesthetics is very busy. As a result, the product was launched, and the market did not buy it. In the beginning, we all relied on the designers, and I thought they didn't design well. Later, I realized that my understanding of the market was not deep enough. At this time, we understand how important it is to follow the market trend.
The third stage: market detectives
At this stage, we began to analyze market data every day and study the secrets of other people's success. When we see others doing well, let's copy and change them to add some differentiation to our products. It worked, and sales skyrocketed. Suddenly, one day, we were targeted by professional anti-counterfeiters, and we were so scared that we trembled. Oops, it's the next stage.
The fourth stage: the comprehensive learning stage
After a long road to e-commerce, you finally deeply understand that e-commerce is not just about learning a simple technology. It covers a wide range of fields, and there are many things that need to be mastered. How do you manage the staff that assists you?How do you reconcile complicated financial data?How to negotiate with the manufacturer and the platform?These are all indispensable links in e-commerce operations.
Managing employees is an art, and it is important to know how to bring out their potential and improve team cohesion. You need to understand basic team management skills such as communication, coordination, and motivation. Reconciling your financial data is crucial and it can be related to the health of your e-commerce business. You need to have some financial knowledge in order to analyze the data accurately, identify problems and solve them in a timely manner.
Negotiation with manufacturers and platform parties is a test of your wisdom and experience. You need to understand the market, have a keen business sense, and excellent negotiation skills in order to have an advantage in negotiations and strive for the most favorable terms.
E-commerce operation is a complex system engineering, and every step needs to be done carefully. Through continuous learning and practice, you will gradually grow into an excellent e-commerce person who can sell a lot of goods, but does not make money.