China Youth Daily and China Youth Network Xi reporter Wang Zhiwei reporter Xu Danyang Baiyang.
What is most important to the moderator? Appearance, image, or experience? Recently, the Social Survey Center of China Youth Daily jointly responded to the questionnaire network (wenjuancom), a survey of 1,001 respondents showed that only two out of ten respondents believed that the host relied on his appearance to eat "youth rice", and sixty percent of the respondents believed that the host relied on experience, and the older he was, the more popular he was.
After 00, Wang Jie is a graduate student in broadcasting and hosting art of radio and television at Communication University of China, and has two previous experiences as a Xi host. In her opinion, different programs have different requirements for hosts, "Like sports and entertainment programs, young and energetic young hosts will make the audience's eyes shine and can enhance the attention of the program." But some programs need more mature and stable hosts, and experience and qualifications are even more important. Wang Jie learned that financial programs pay more attention to qualifications, and only by working in this industry can they be more convincing and convincing.
The hosting industry can't just rely on appearance to eat 'youth rice', or rely on experience to eat, maybe you have both. Li Zheng, the host of Jiangxi Radio and Television Station, believes that the host represents the image of the program and needs to bring the audience the enjoyment of sensory beauty, but unlike the artist, the host also assumes the role of a bridge between the party and the public, and disseminates important information to the public, which is particularly important at this time. Li Zheng believes that this requires the host to find a balance, not only to make continuous progress professionally and accumulate experience, but also to pay attention to maintaining a positive, youthful and energetic image, and impress the audience with external image and internal cultivation.
According to the survey, 606% of respondents believe that the host relies on experience, and the older he gets, the more popular he is.
Whether it is appearance or age, there is no way to define a host. Gao Ziqi, a graduate student majoring in radio and television at Beijing Normal University, feels that appearance may be able to bring a moment of dividends to the host, but if you want to "become popular", you still rely on comprehensive ability. In addition, "the older the more popular" may not be applicable at the moment, this era is developing rapidly, especially the industry, changing with each passing day, there may be a new technology today, and there will be new ideas and views tomorrow, if you blindly eat the old book, do not understand what is happening in the times, what everyone is paying attention to, will be eliminated by the times. "A good host must always learn Xi and keep improving. β
In addition, Gao Ziqi feels that being down-to-earth is equally important to the host. "The host should understand what the audience is concerned about and what they need, and establish contact with the audience, such as being more understandable in language, more approachable in style, showing their daily life, etc., to impress the audience with truth. β
According to the survey, 831% of respondents believe that "the host must be down-to-earth to have confidence".
Liu Dexi, an undergraduate student at Beijing University of Foreign Chinese, feels that a lot of information on the Internet is short and fast, and professional hosts have the responsibility to go deep into the news scene, conduct in-depth research on social issues, and provide more information to the public, rather than just sitting in the studio to broadcast the news, to avoid being too "handy".
In addition to being down-to-earth, the host's confidence also comes from full preparation in the early stage and in-depth understanding of a certain field. Wang Jie still remembers the panic she felt when she first appeared on the anchor stage as a Xi host, "I couldn't understand the professional terms said by others, and I didn't know how to talk to the guests, so I was very unconfident at that time." Wang Jie feels that if you want not to be eliminated by the times, you must have the ability to continue to learn Xi and be fully prepared, so that you can have the confidence to deal with more changes and challenges.
Of the respondents who participated in the survey, 39 were men2%, 60 percent are women8%γThe post-00 accounted for 195%, 43 after 90s4%, and the post-80s accounted for 303%, and the post-70s generation accounts for 59% and 1 for others0%γ
*: China Youth Daily client.