The brand comes from quality, and the legend begins with inheritance. Talking about time, a year's terroir and the past, and making a unique wine with a new bottle of wine is not only a heritage but also a new birth.
At the "Welcome to the New, Taste the New, and Move to the New - Qingdao East China Cultural Brand Conference", the 2023 new wine Chardonnay Dry White was newly released. This new product, known as the "King of Fruit" of East China Wine Company, is made from high-quality Chardonnay grape juice accumulated in the eastern foothills of Helan Mountain in Ningxia with an average annual light sugar content of 3,000 hours, and is brewed by five national first-class winemakers. In addition, the image upgrade and temperature change label also make the product more experiential and interesting.
Wine pays attention to "seven parts of raw materials, three parts of craftsmanship". The eastern foothills of Helan Mountain in Ningxia are an important base of China's wine industry due to their rich minerals, dry climate and little rainfall, sufficient sunlight and heat, and large temperature difference between day and night. In October this year, East China Company signed a winery project with Qingtongxia City to further expand the production capacity of East China Company, and at the same time, it will also use new technologies, new models, new formats and new platforms to empower the sustainable development of East China Company. For the Ningxia region, the landing of the winery can also contribute to the expression of the terroir of the region, the construction of China's wine discourse system, and the development of the economy of the region.
Wang Zuming, Deputy Secretary-General of China Liquor Circulation Association and Secretary-General of the Wine Professional Committee, said: Over the years, the East China New Wine Series has taken quality as the cornerstone and innovation as the link to inject new vitality into East China and even China's dry white wines.
In the future, East China Wine will continue to fulfill the responsibility and mission of China's "dry white model", continue to lead a new chapter in the development of the industry, inject new consumption vitality and new health concepts into domestic wine, convey Chinese wine culture to the world, and strive to become a Chinese force that lets the world understand dry white wine.