Executive summary: I really feel sorry for these, my left hand is unemployed, and my right hand is cutThe new middle class....
Yesterday, when I took my family to Wanda for dinner, my dad said that he had never had a chance to go to a newly opened noodle restaurant, but when he looked again, it was already empty.
The whole store has been redecorated again, and I really worry about the boss who took over, and I feel that I can't live for half a year on average.
I expect the first batch of entrepreneurial refugees to emerge soon. After August, he will huddle together to keep warm, oh no, huddle back to poverty. The unemployment rate reached 20After the new high of 8%, a new situation is happening, and that is the entrepreneurial "refugee". "Roll up your sleeves and work hard". This sentence originated from the opening of the epidemic last year, and many people were attracted by appearances and full of confidence. A large proportion of these people are middle-class, and they would have had a narrow choice of entrepreneurial direction. Therefore, catering with no technical content and less investment has become their first choice, and the middle class has properly become the hardest hit area of this round of "entrepreneurial refugees". How crazy was the speed at which the restaurant track opened in the first half of the year?
In the first half of this year, 20220,000 restaurants, which is basically the total number of restaurants opened in the whole of 2019.
Recently, I have met a lot of good friends around me who have come to me for advice on how to solve their midlife crisis.
The answer I got was: jump out of your circle first.
Otherwise, if you invest in a catering this time, you can't tell what you will invest in next time, and sooner or later you will lose your family.
1. Danger signs for middle-aged people
If you are over 40 years old, if your circle of friends is full of familiar faces back and forth, or they are basically concentrated in the industry circle.
If your body of knowledge hasn't been updated for a long time;
What if you could sense that the world was changing, but it would be hard to clearly picture what the change was
Or can you sense that your industry is changing, but it's hard to paint a clear picture of what the change is
If you meet the above two or more criteria, then, you must engrave this sentence in your heart, never forget, your time is over!
With this sentence as a guide, you will not make a mistake of principle in this turbulent and changing era, and you will not suddenly fall into a midlife crisis that is difficult to face.
Second, the reason why middle-aged people's thinking cage people are guided to the point where they are now unbearable by their own concepts and decisions is largely based on:
In the past few years, he has been locked in by the quality of information he has been exposed to, the environment he is in, the thinking model he has established, and the various silent costs and value standards in his actions.
If you keep holding this old map, holding the old logic and thinking about the gains and losses of the old standards repeatedly,He'll never be able to jump out.
The way I solved my midlife crisis back then was to jump out of the workplace, jump out of the bottom of my own well, and tell myself that in the future, I will only stand with two types of people, and if I haven't met it, then alone:
The first is to be young and promising enough
The second is that you have accumulated a lot of wealth and are growing it
Because only these two kinds of people can show that they are stepping on the rhythm of the times.
What does it mean to be young enough to be promising?For example:Earn your first million before the age of 25(except for wages).
Needless to say, the second type is to accumulate a large amount of wealth, and the focus is on continuous growth, and if it does not grow, it means that the awareness has peaked. I can't give you any valuable advice.
If you're having trouble making money today, be sure to remember:
You don't have to listen to the advice of 5 or 7 people around you, you listen to the same result as them. It would be nice to change circles according to this standard.
Go and see more about those who have reached, forty, fifty, sixty years old, how can they still walk on the uphill road of life?
What kind of ability are people improving, what core business are they doing, and what kind of core competence they have.
As a result, I didn't know if I didn't see it, but after seeing it, I realized that people made money like this, which was really completely different from what I imagined.
So ah,Man's choice is very dependent on the power he can control in each ecological environment.
The more power you accumulate and the more skills you have, the more options you have, and the better decisions you'll likely make.
Otherwise, you will fall into the fear of the unknown environment, and the emotion of Xi helplessness, there are good choices pushed in front of you, in fact, you can't grasp it.
3. Fear of the market, fear of the rules and entrepreneurial thinking
Business is not gambling, nor is it emotional.
Business must calculate the input-output ratio and risk-return ratio, and always do a good job of risk warning.
The decisive role of the business model on wealth, when the company has a loss, stop it in time, and do not operate in debt.
It takes 10 times more wisdom to keep wealth than it is to create it.
Life is sometimes very strange, people can never teach others, but things can be taught once.
But I hope that you on the other side of the screen will never experience the darkest moments of bankruptcy, sleepless days and nights.
Listen to the advice of others to eat enough, each of us has our own radius of ability.
Compared to those inspiring high-rise banquet guests. I hope you can hear the story of the collapse of the building.
Fourth, you must not do asset-heavy things
Not to mention the current economic environment and consumption power, the asset-heavy business has a very weak ability to resist risks, and the first thing that weighs on the body is two mountains: the site and the salary of employees.
Whether you make money or not, this is your expense, like many people around me who have lost their money in the past two years, all because of doing heavy assets.
This year, I have been persuading my friends around me, I said that you do a self-a**, or do an Internet project, the fault tolerance rate of these projects is very high:
Even if you fail to make a few accounts, you just lose a little time, and it's not real gold ** to smash in, right?
But the answer I got was, "Oh, I won't do this, I'll just use my old one." ”
This kind of thinking is actually more terrible than losing money, because the current business format has evolved so fast that if you don't transform, you will be beaten.
Therefore, as an entrepreneur and a businessman, you must step out of your comfort zone and adapt to it no matter how uncomfortable it is. Otherwise, when the waves fall, they will all die in the same place.
The same is true for individuals, how can there be a so-called iron rice bowl in this era?
If the company can pay a salary, it is already a good company, and you must thank your boss for the pressure.
Individuals must improve their risk awareness and core competencies to insure themselves.
Fifth, make money and never pursue the high
Don't chase scale, just profit, preferably just cash flow.
Last night, a friend by my side, who did a live broadcast with goods, went to cry to me:
The turnover is tens of millions, except for the anchor and the operation to make money, he has been losing money and wants to shut down the company.
You don't believe it, last year and this year, the people who made money were all small workshops of two or three people, millions of dollars a year, and individuals whose profits exceeded those of listed companies abounded.
And those teams with hundreds of people are basically losing money, and the business form in 2023 is small and beautiful, and it will be the same in the future!
Therefore, if you choose business, the only indicators are legitimate, good cash flow, high net profit, and abandon high and high.
In fact, in the era of digital economy, a person can live as a money-making company.
For example, I work two or three hours a day like me now, and my vacation is all arranged according to my mood.
Go to the country at any time to meet with friends, receive new information, and upgrade your thinking and brain.
In addition, you can copy multiple branches at any time to amplify your revenue. With the accumulation of ability, experience and resources, there will inevitably be an upward trend.
If you also want to live as a one-person money-making company, you can search for me, the whole network with the same name,Blue heart dual-domain closed-loop monetizationCome to my dual-domain closed-loop practical knowledge circle to fully experience the overall layout and landing plan.