After decades of ups and downs, China's home furnishing industry has realized the transition from small to large and from weak to strong from imitation to digestion and absorption, and then to today's innovation and development. With the new consumption era, personalized and customized consumption demand continues to upgrade and iterate, and quality consumption has gradually become an important direction for home consumption upgrading. As a leader in the domestic home furnishing industry, Oppai has opened a brand renewal strategy with its keen market sense and deeply promoted the strategic mission of "big home".
Mr. Yao Liangsong, the founder of Oppai, was keenly aware of the direction of the future home furnishing industry as early as 2013, and Oppai began to implement the "big home strategy" as early as 2016. Through the stable performance growth of Opai in recent years, we can also see the strong combat effectiveness brought by the "big home strategy". In addition, in the face of the favorable policies issued by the Ministry of Commerce to stimulate household consumption in the first half of the year, Oppai chose to respond positively and made a series of rapid adjustments to the organizational structure of the company's marketing system in a timely manner. The newly established three marketing divisions are divided by region, which is naturally more convenient for the realization of "synchronous adjustment of the same city and planning", which can effectively reduce internal friction and reduce labor costs while reducing labor and travel costs. At the same time, a reform team has been set up to focus on continuous organizational optimization, so that all links can be connected and cooperation can be achieved. The reform has also won the unanimous support of dealers, and all personnel adjustments have been in place within a month, and Oppai's strong corporate cohesion has once again been confirmed.
Since 2005, Oppai has been cooperating with gentle and friendly female spokespersons to deeply implant the advertising slogan of "Family, Love, and Oupai" into the subconscious of consumers. In June this year, Oppai chose to break the "convention" and used the young powerful actor Hu Ge as the new brand spokesperson, and at the same time gave consumers a new brand look through the new slogan: "Ultimate Life, Oppai Whole Family Customization". On the surface, this move is a brand repositioning carried out by Oppai in order to enter the whole custom track, but in essence, this move is an indirect service to the big home strategy, and it is also an important change made by Oppai in order to shape the image of the high-end brand.
Whether it is adjusting the organizational structure of the marketing system, or using a new spokesperson to create a new brand image, it can be seen that after more than 20 years of development, Oppai still hopes to keep up with the consumer trend and maintain a "young state" through change. Here, we also wish Oppai to glow with stronger vitality after a series of changes, and lead my country's home furnishing industry to forge ahead and move forward bravely.