The 11.11 shopping festival is just around the corner, and in addition to major e-commerce platforms, real estate developers are also actively participating in the event, offering various preferential measures to save the sluggish property market.
In the face of the current downturn in the property market, developers are shouldering huge sales pressure. Various discounts are introduced to raise funds and achieve annual sales targets.
Whether it is on or offline, the developer has launched many discounts, such as fixed selling prices, internal special offers, free property fees, decoration gift packages, household appliances gift packages, etc. While these measures may look similar to other festivals**, they are deeply embedded in the spirit of 11.11.
Some industry insiders pointed out: "The predicament of real estate companies has forced them to adopt price reduction measures. Although the discounts are large and the profits are not optimistic, this is their way of saving themselves. ”
The data shows that the sales of newly sold commercial housing have continued to decline this year, housing prices have declined significantly, and the real estate market has not improved. To this end, a number of favorable policies have been introduced, such as identifying real estate instead of loans, optimizing purchase restrictions, reducing down payment ratios, lowering mortgage interest rates, and optimizing provident fund loans. These policies present an opportunity for developers, who will not miss out on the opportunity to attract buyers through discount campaigns.
Experts believe that "in the market downturn, the strategy of gaining market share with the best is particularly wise." Although it may not have a significant effect, it will at least help stabilize the company's financial situation and buy time to breathe. ”
The developer will implement the discount until the end of the year. Throughout the year, developers have carried out a variety of activities, sometimes with different slogans and large or small discounts. Before real estate companies overcome the predicament, careful planning will continue. Perhaps not only at the end of this year, but even into next year, until the property market bottoms out**.
11.11 is undoubtedly an important opportunity for property developers. They want to use discounts** to attract more homebuyers and recoup their money to tide them over. Although the real estate market is facing difficulties, the first battle tactics adopted are obviously the right choice. Only by waiting for the market to recover can major real estate developers completely get out of the predicament.