Author: Sun Yan **IT Times.
On November 30th, Dyson released the AirStrait Hair Straightener, which once again revolutionized the American generator industry, which can be used as a hair dryer or hair straightener, straightening hair while blow drying, without the use of hot splints and excessive temperature, especially suitable for users who travel on business trips and have more daily styling needs.
Blow dry and straighten in one step
On December 1, this new product was first unveiled at the Dyson Hair Technology Experience Space at Jing'an Kerry Centre in Shanghai. The IT Times reporter experienced the use of the AirStraand hair straightener to make a straight hair style, which has both the fluffy feeling created by the hair dryer and the smooth feeling created by the hair straightener, and can also create a natural straight hair at home comparable to that of a stylist, not as stiff as the shape created by a hot splint.
What's even more amazing is that it can be used on wet hair, and when the hair is blow-dry, the styling is done. It's reassuring to know that when you get close to your scalp, you won't feel like a hot splint, and you won't be able to burn your hair and scalp easily. Users who have used a Dyson hair dryer have been deeply impressed by its drying efficiency, and the direct efficiency is doubled.
According to Dyson's survey, the majority of Chinese consumers surveyed have straight hair, mainly looking for smooth and shiny hair and simple and efficient styling. However, the mainstream way to straighten hair on the market is to use electric heating technology, and after long-term and frequent use, hair may become dry, frizzy, brittle and fragile and lose its natural luster. For people with hair dyes and perms, too high a temperature will also accelerate the fading of the hair dye and aggravate the damage to the hair.
AirStrait is Dyson's first "wet to dry" hair straightener that doesn't require a hot splint and has no heat loss, and it's the first hair straightener on the market.
A new way to style straight hair without hurting your hair
Traditional thermal splints use electric heating technology to break the chemical bonds in the hair and reshape it, but the temperature is often higher than 150, which not only damages the hair, but also makes the shape stiff and lacking in movement. The Dyson AirStrait Hair Straightener takes advantage of the fact that the hydrogen bonds of the hair are more easily reconstituted when wet, allowing for more efficient styling and avoiding heat damage with the dual blessing of moisture and airflow.
The black technology behind it is equipped with a Dyson hyperdymium high-speed digital motor, which has a speed of up to 104,000 revolutions per minute and can drive up to 3The pressure of 4 kPa, after precise heating, combined with the 45° angle of the air outlet, sprays a high-speed air flow, which converges into a strong downward pulling force, instead of the clamping force that traditional thermal splints rely on. In addition, the intelligent temperature control technology detects the temperature of the airflow and instructs the heating element to adjust the temperature 16 times per second, protecting the hair's natural shine.
It has three styling modes, the blow dry mode can quickly dry the water, and the cranial crown is fluffy, making it easy to create a high cranial crown shape;When your hair is dry, use the Wet Hair Styling Mode to straighten your hair while blow-drying, all in one stepWhen you wake up in the morning with an unexpected mess, you can use the Dry Styling Mode to transform dry hair directly into natural, shiny, textured straight.
The Dyson AirStrait Hair Straightener is now available for pre-order and will be available on December 6. At the same time, Dyson's Douyin Super Brand Day has also started on November 30.
From the first Supersonic hairdryer launched in 2016, to the first AirWrap wand to use airflow to create curls in 2018, to the AirStrait Hair Straightener, the first airflow to create a straight hairstyle, Dyson has a range of hair styling needs.