In the last year,LeapmotorIt was praised by the outside world as the strongest "dark horse" among the new forces, and its sales once ranked first. However, earlier this year,Leapmotorsales fell sharply, with only 1,139 units deliveredCars, down more than 80% year-on-year and month-on-month. At that time, it was widely believed that the outside world wasLeapmotorThe situation is worrying. However, it was surprisingLeapmotorSoon it re-emerged and became the second place on the sales list of new forces. Recently,LeapmotorAnnounced the delivery of the 200,000th new car, and according toLeapmotorAccording to the published sales figures, a total of 12,058 new vehicles were delivered in MaySequential growthMore than 38%;From January to May, the cumulative number of deliveries was 31,293 vehicles. With the completion of the delivery of the 200,000th new car, it is expectedLeapmotorSales in June will be another good result. According to the idealCarsThe weekly sales list of new power brands announced on June 20,LeapmotorWith 0Deliveries of 310,000 units were once again in second place. As of now,LeapmotorThis month's cumulative sales have reached 0760,000 units, and sales are expected to easily exceed 10,000 units this month. WhileLeapmotorOne of the key reasons for the resurgence may well beLeap C11 extended range versionof the listing.
According toLeapmotorPreviously, it said that the main reason for the decline in sales was that the C11 extended range version was in the production capacity ramp-up stage. However, judging by last month's sales figures, more than 10,000 units of the C series models (including the C01 and C11) were deliveredSequential growthMore than 38%, accounting for more than 83%. Among them, more than 7,100 units of the C11 series were deliveredLeapmotorThe main force of sales. This also proves itLeap C11 extended range versionContribution to sales. Many consumers are just taking a hitLeap C11 extended range versioncharacteristics of the choice to buy this model. Therefore, it can be saidLeap C11 extended range versionThanks, yesLeapmotorOne of the important reasons for the resurrection.
However, just rely onLeap C11 extended range versionSuccess is not enough. In the author's opinionLeapmotorThe key to a successful comeback lies in the correct product restructuring adopted at the beginning of this year. LeapmotorFounder Zhu Jiangming once said ifLeapmotorIf the sales volume in 2023 cannot reach the target, then there is no hope for subsequent development. Therefore, in order to increase sales,LeapmotorI carried out a large marginProduct Structureadjustments, the most important of which is to reduce the product's **. On March 1,LeapmotorFour models were launched: the 2023 T model, the C model, the C11 pure electric model, and the C11 extended range version. Among them, the T03 has been reduced from the original 6 configuration models to 4, and the ** has also been reduced from 825-9.950,000 yuan dropped to 599-8.990,000 yuan;The number of C01 models remains the same, but from 1938-28.680,000 yuan dropped to 1498-22.880,000 yuan;**C11 pure electric version** from the original 1858-23.580,000 yuan was lowered to 1558-21.980,000 yuan;The C11 extended-range version is priced at $14980,000 yuan to 18580,000 yuan. This series of adjustments has been seen by many peopleLeapmotorIn the past, the image of "** butcher" also continued to maintain the characteristics of high cost performance. ForLeapmotorMaintaining a high cost performance may be the best way to continue to survive.
Currently, forLeapmotorIn addition to continuous improvementProduct competitiveness, which can be further developed in other areas. First of all, you can start to establish your own independent after-sales outlets to solve consumers' concerns about after-sales service. Secondly, in the whole wayCarsThe market is still changing against the background of involutionLeapmotorThe opportunity should be seized and launched in a timely mannerLeap C01 extended rangeversion to further enhance the competitiveness of products. Of course, in any case, it is still necessary to maintain a high value for moneyLeapmotorcore.
Through the above analysis,LeapmotorFrom monthly sales of 1,000 units to the bottom, the reason for rising again to the second largest sales volume of new forces can be summarized asLeap C11 extended range versionThe launch and the beginning of the year rightProduct StructureAdjust. Leap C11 extended range versionThe success of the market shows its competitiveness whileProduct StructureThe adjustment has reduced the ** of the product and maintainedLeapmotorCost-effective features. In the future,LeapmotorIt can also continue to work on independent after-sales service and product development direction to remain competitive and meet consumer needs. For consumers, they don't necessarily need "extended range", but they exist in the industryLeapmotorSuch disruptors are still important because they can offer cost-effective products that meet the needs of most consumers.