(Search Engine Optimization) abbreviated SEO translates to search engine optimization, therefore, Google SEO refers to the ** optimization for Google's search engine.
Its specific meaning refers to the optimization of the site, such as structural adjustment, content construction, optimization, etc., as well as off-site optimization: such as off-site promotion, brand building, etc., so as to meet the needs of search engine inclusion and ranking, improve keyword ranking in the search engine, so as to attract accurate users to enter, obtain free traffic, and generate direct sales or brand promotion of the network optimization behavior.
Let's put it simply: SEO is about improving keyword rankings, getting free traffic, generating sales, and brand promotion through optimization. Just remember that.
How to do Google SEO?
To put it simply, SEO keywords are the words used by users when searching online, and behind each keyword is the corresponding search volume, and a single ** will rank for multiple keywords, and the product of the number of keywords and keyword traffic is SEO organic search traffic. As we mentioned earlier, the core entrance to Google is keywords, and you can't enter other pages of Google without entering keywords. Therefore, the research and selection of keywords is the first step to think about. Use keywords related to your product in your content to make it easier for Google to understand the topic and content.
How to find keywords?
There are many ways to find keywords. First, determine what the core keywords you're using;Then, use this word as a starting point to expand more related words. For example, the core word of our ** is "Google SEO", then "Google SEO tutorial", "Google SEO company" and so on are related words.
Another example is that Google provides a variety of keyword ideas in its search results, the main ones are:
Google AutoComplete": When you type your core keyword into the Google search box, it will automatically give you more relevant hints.
People also ask": On the first page of search results, Google typically uses this section to show relevant questions that people search for most often.
related searches": At the bottom of the search results page, Google will give you a hint of related words. There are a number of Google SEO tools out there that include keyword analysis. Some of these tools are free, some are charged;The free ones are basically not very useful. If you use SEO tools, try to use paid professional tools to provide more informative and reliable data.
There are usually two ways for SEO tools to analyze keywords: core word analysis and competitor analysis.
Core word analysis: Enter the core word, it will give more information about related words.
Competitor Analysis: Enter a competitor** and it will give you keyword ranking information for your competitors. 2.Title and description.
Here are a few things to keep in mind when writing your Google SEO title and description:
The title should contain keywords that make it easier for search engines and users to understand the content of the page. At the same time, the headline should be attractive and entice users to click through to the page.
The description should be concise and concise, summarize the content and topic of the page, and include keywords. The description should be engaging and draw users to the page.
The title and description should be consistent with the content of the page to avoid misleading users and search engines.
Titles and descriptions should be unique and avoid duplication with other pages.
Here are a few tips for exemplifying headlines:
The title should contain keywords and use elements such as verbs and numbers to attract users, such as "best 10 ways to do it", "how to do it......And so on.
The description should summarize the topic of the page and use keywords and descriptive words, such as "world-leading ......"Professional ......And so on.
The title and description should be unique and highlight the unique values and strengths of the page.
Avoid overly vague or general titles and descriptions, and instead be specific and clear.
Try to avoid using excessively long titles and descriptions, Google usually truncates the first 60-70 characters.
Investigate and analyze competitor titles and descriptions for inspiration and inspiration.
Regularly review and update titles and descriptions to keep them consistent and appealing to the content of the page.
In addition to these, there are many tips, you can pay attention to this account, and more will be added in the future.
Google always wants to rank the most reliable and useful web results. To do this, they look at the signals related to the content, such as professionalism, authority, and trustworthiness. These are collectively referred to as EAT. Content quality is one of the keys to Google SEO. Content should be original, valuable, engaging, deep, and wide. Content should address the user's problem or need and provide users with beneficial information and experiences.
So optimizing your content can start from these aspects:
Stick to a reading level of 7-8, which is where most Americans read.
Use short sentences and paragraphs, this is web content, not **.
Link to useful resources as appropriate, and don't do "hoarding links". The goal is to make your content as valuable as possible to your visitors.
Avoid long texts and break down content with images, quotation marks, etc. Aim to make your content easy to navigate.
The content format should be easy to read and understand, including paragraphs, headings, lists, images, etc. Formatting content can improve user experience and page relevance.
Internal linking is about building links internally, making content and structure more discoverable to Google, while also improving the user experience.
Here are some practical tips for internal link optimization:
Select the appropriate anchor text.
Anchor text refers to the text in a hyperlink that is used to display the linked landing page. In page layout, the anchor text is usually blue and underlined, and users can click on the text to jump to the link landing page. Anchor text not only helps users quickly navigate to other relevant web pages, but it also helps search engines understand the topic and content of the linked landing page.
In search engine optimization (SEO), anchor text is also very important. Search engines analyze anchor text to determine the topics and keywords of the linked landing pages. If the topic of the linking landing page is related to the keyword in the anchor text, then the search engine will consider the link to be a valuable link and give it higher weight, which will improve the search ranking of the linked landing page.
So, when it comes to link building, there are a few things to keep in mind:
Anchor text should be relevant to the topic and keywords of the linking landing page, and avoid using irrelevant text as anchor text.
Avoid using duplicate anchor text, each of which should be unique, which helps search engines better understand the topic of the linked landing page.
Avoid over-optimizing your anchor text and don't use too many keywords as anchor text, or it may be considered spam or cheating by search engines.
Increase the number of internal links.
Increasing the number of internal links in can improve relevance and authority. Add internal links where appropriate, such as article body, sidebar, footer, etc.
Optimize the relevance of internal links.
Internal links should be relevant to the topic of the target page to increase the relevance and authority of the page. Internal links make it easier for users to browse and navigate**, while also increasing the depth of the search engine's index.
Reduce the depth of internal links.
The depth of internal links refers to the length of the link path from the homepage to other pages. Keep the depth of your internal links as shallow as possible to reduce the number of clicks that users click. At the same time, the depth of internal links can also affect the crawling and indexing efficiency of search engines.
Optimize the location of internal links.
The placement of internal links should be reasonable, such as adding relevant internal links in the body of the article, to improve the user's reading experience and relevance. At the same time, internal links in the sidebar or footer can also improve the user experience and the relevance of the page.
Updates to internal links.
When updating and upgrading, internal links need to be updated and modified in a timely manner to maintain the relevance and authority of the page. At the same time, the update of internal links can also increase the frequency of users' visits and improve the user experience.
Getting links to others increases your authority and credibility, which in turn improves your ranking in Google. Therefore, backlinks are still relatively important today, but they are the riskiest work of all SEO work, and most of Google's rules are multiplying illegal operations such as buying external links and dark links every time they adjust their rules. So let's share some practical tips for regular external link optimization:
l Increase the number of external links.
When acquiring external links, you should get as many high-quality external links as possible to increase the weight and relevance of **. The number of external links can be increased by exchanging links with other **, participating in industry forums, issuing press releases, etc.
l Select the most relevant **.
The relevance of an external link refers to the topical relevance between the linked page and the landing page. You should choose a link that is highly relevant to the topic of the landing page to increase the weight and relevance of the website.
l Choose high quality**.
High-quality can be evaluated by metrics such as PR value, domain authority, traffic, and more. Choosing high-quality links can increase the weight and relevance of your links.
l Appropriate link text.
Link text refers to the text that is being linked, and keywords or phrases related to the landing page should be selected as the link text. The link text should be concise and clear to make it easier for users and search engines to understand the content of the page.
l Avoid spammy links.
Spam links are low-quality links that may reduce the weight and relevance of **. Spam links such as buying links, using auto-linking software, etc., should be avoided.
l Check the quality of external links regularly.
The quality of external links may change over time, and it is necessary to check the quality of external links regularly to ensure that the links are highly relevant to the content and avoid problems such as bad links.
* The structure should be clear and concise. The URL structure is a physical structure, and a good URL structure can help search engines understand the information of the web page and facilitate crawling.
The URL address of a page is generally determined by the ** program. Some programs have a good URL structure, or they are easy to optimize even if they are not idealAnd some can't do it, and they can't be further optimized, or they can be changed, which is very troublesome, and it's even better than the effort to rebuild the site.
Therefore, you have to consider this problem at the beginning of building a website, carefully choose a website building program, and plan the URL structure.
The difference between the two is obvious, and the latter cannot see what this page is about. The former can see that this page is: What is SEO also needs to consider the speed and response time. Google wants to keep users happy, and if they click on search results for a long time to load, they won't be satisfied. If you want to check the speed of your web pages, you can use Google's PageSpeed Insights.
If you need to optimize the speed, you can improve the loading speed and response speed by optimizing **, caching, **, etc.
With the proliferation of mobile devices, there is a need for mobile optimization to provide a better user experience. 63% of Google searches come from mobile devices, and this number is growing every year. Given this statistic, it's no surprise that in 2016 Google announced a move up in the mobile-friendly** rankings in its mobile search results. Google also moved to mobile-first indexing in 2018, which means they now use the mobile version of their pages for indexing and ranking. The share of mobile search is increasing, surpassing that of desktop search. This means that mobile optimization has become particularly important for independent stations. Here are a few practical tips for mobile optimization:
1) Responsive Design:
Using responsive design allows you to provide the best user experience for different device sizes and screen resolutions. At the same time, responsive design can make it perform well on both mobile and desktop, improving accessibility and usability.
2) Mobile-first design:
When designing, prioritize mobile design over desktop. This means that factors such as screen size, navigation, font size, etc., need to be considered when designing to provide a better mobile user experience.
3) Page Speed Optimization:
Mobile devices have relatively slow internet speeds, so page speeds need to be optimized to improve the user experience. You can improve page speed by compressing**, using browser caching, reducing HTTP requests, and more.
4) Optimize the content on the mobile side
Mobile users will pay more attention to the core content, so the content needs to be optimized to meet the needs of mobile users. The mobile user experience can be improved by streamlining content, providing clear and concise navigation, and adding mobile-specific features.
When it comes to tools for analyzing independent websites, Google Analytics is undoubtedly one of the most commonly used and best free tools. It helps owners understand their access data and behavior so they can optimize and improve their performance. Here are the steps to use Google Analytics to analyze the standalone site:
Create a Google Analytics account: First, you'll need to create a free Google Analytics account and then add your unique site.
Set up tracking**: In Google Analytics, you need to set up a tracking to add to your unique site. Tracking will collect information about your visitors and send it to Google Analytics for analysis.
Analyze visit data: In Google Analytics, you can analyze visit data, such as visits, visits**, user behavior, and more. By analyzing this data, you can understand your visits to help you optimize and improve their performance.
For example, let's say you want to see how your standalone station performs on a mobile device. You can use the Mobile Overview report in Google Analytics to analyze your mobile device visits.
The report will display data about your mobile visitors, such as mobile traffic, mobile device type, mobile operating system, and more. By analyzing this data, you can understand the behavior and preferences of your mobile visitors and determine how well yours are performing on mobile devices.
If you notice that your ** is not performing well on mobile devices, you can take steps to optimize the mobile user experience. Analyze data with tools like Google Analytics to understand user behavior and performance, and then analyze the search intent behind users.