In 2023, offline performances will be restarted "with a vengeance". Concerts, festivals, and livehouses are blooming everywhere, not to mention the first- and second-tier cities, the "eighteenth-tier" small cities have even become venues for holding first-tier festivals and concerts, and the entire performance market has shown a blowout trend.
What's the magic of going to an offline show?
After three years of lockdown and control, the long-standing demand for travel and tourism is being released rapidly, and the domestic offline performance market is showing a rapid recovery.
According to the statistics of the China Performance Industry Association, in the first half of this year, commercial performances (excluding performances in entertainment venues) were held nationwideSession: 19330,000 games, a year-on-year increase of more than 4 times;The show grossed 1679.3 billion yuan, a year-on-year increase of nearly 7 times;The number of spectators was 6223660,000 person-times, a year-on-year increase of more than 10 times. Among them, there were 506 large-scale concerts and festival performancesIt attracted more than 5.5 million peopleof audience participation.
That's a staggering number.
Holding large-scale activities to promote cultural, sports and entertainment consumption is one of the important starting points for local governments to recover and expand consumption；At the same time, the approval of foreign-related performances has resumed, and the abundant supply of performances is expected to further stimulate demand.
As the audience for many performances continues to be booming, the local performance economy has been significantly improved. In order to further promote consumption and expand domestic demand, on July 31, the General Office issued the "Notice on Measures to Restore and Expand Consumption" issued by the state. The document clearly proposes a series of measures aimed at promoting the consumption of cultural and sports exhibitions. These include optimizing the approval process, strengthening safety supervision and service assurance, etc. The document also emphasizes that it is necessary to increase the supply of large-scale activities such as theater festivals, festivals, and concerts to meet the needs of consumers.
The approval of foreign-related performances has been resumed, and the supply has been further enriched. On March 16, 23, the Market Management Department of the Ministry of Culture and Tourism issued the "Notice on Optimizing the Management Policy for Foreign-related Commercial Performances", stating that from March 20, 23, local cultural and tourism administrative departments will resume the acceptance and approval of foreign-related commercial performances. The opening of approvals and the resumption of offline travel will drive the number of foreign-related performances to rise and the domestic performance market to recover.
The implementation of these measures will further promote the prosperity and development of the performance market and bring more exciting performance experiences to the audience.
Offline performances suddenly encountered "cold winter"?Cancelled one after another!
The popular offline performances once again ushered in the "cold winter period". The hot ** festival market has once again seen a "wave of cancellation postponement". Since December 1, a number of performances have been postponed and cancelled so far, and most of the reasons given are far-fetched.
The 2023 Jining Canal Summit ** Festival has been postponed due to conflicts between the venue and the postgraduate entrance examination.
Nanning Chao**" performance activities were cancelled because the expected results were not achieved.
The 2023 Guiyang New Year's Eve Mai Lang Carnival will be cancelled for 2 days and turned into 1 day.
The 2023 Star Bear Color Festival Guangzhou Station has been postponed because of a better performance.
Hangzhou Qingshan Lake City Cuttlefish ** Festival postponed due to various reasons.
Shantou Guichao ttao** festival postponed because of force majeure factors.
Foshan MDSK** Festival postponed due to the upgrading of the performance venue.
The Yingtan Hee Hee Mile Festival has been postponed again due to weather conditions.
NGB New Generation Boys Carnival Hangzhou Station was postponed due to a combination of unexpected weather and approval.
Zhejiang Jinhua Aaron Kwok concert was canceled, suspected reason: the ticket sales situation is not ideal.
The Ode to Joy 2024 Shanghai New Year** performance will be cancelled due to force majeure factors of the performer.
Announcement of the cancellation of some performances.
Why are offline performances frequently cancelled?
Both the organizers and the audience want the show to run smoothly, but the reality is often not as good as it should be. Due to changes in the market environment and various unforeseen circumstances, the cancellation of performances has become an inevitable phenomenon. Why are there so many ** festivals that have been postponed and canceled this year?It may include the following:
The market is highly competitive:In recent years, the competition in the festival market has become increasingly fierce, and various festivals have emerged in an endless stream, making organizers and investors more cautious in the face of pressure. In order to ensure the success and profitability of the session, they may choose to postpone or cancel some of the sessions to avoid losses or reduce risk.
The cost of the show rises:With the increase in the number of ** festivals, the performance fees of artists are also rising. At the same time, the pressure on the equipment market is also increasing, especially in the summer, and the cost of labor equipment will also double. All of these factors increase the cost of the festival, making the organizers more cautious in the face of uncertain revenues.
Audience demand changes:As the needs and expectations of the audience for the festival change, the organizers need to constantly adapt and meet the needs of the audience. If the audience's enthusiasm for a particular festival decreases or there is other demand, the organizer may also consider postponing or canceling the festival.
In the boom of the ** festival, 2023 has witnessed the ** double day of the market. In this market game, equipment manufacturers are also deeply affected.
On the one hand, some discerning organizers have successfully grasped this wave with their keen market sense, and their value has skyrocketed, becoming the darlings of the market. On the other hand, there are also many people who blindly devote themselves to this market, and even borrow huge amounts of money to hold the first festival, only to be in debt and leave the market. It seems to be the cancellation and postponement of a ** festival and concert, but it may be the last straw that crushes equipment manufacturers, organizers, and organizers. The cold winter has come, and I hope everyone can usher in the spring flowers.