In recent years, snow sports have gradually broken geographical restrictions and are no longer exclusive to the northern region. In order to meet the strong demand of southern tourists to "seek snow at their doorstep", "snow from the north to the south" has become a new trend this ice and snow season.
7 professional ski trails, chairlifts, 11 magic carpets, not long ago, an alpine ski resort in Zhejiang completed a comprehensive upgrade, the overall area expanded to 300,000 square meters. In less than half a month after the opening of the board, the single-day passenger flow on weekends was close to 10,000.
Here, in addition to teaching skiing, the coach will also work as a part-time photographer, set designer, and photography director, ready to "make pictures" for tourists at any time. Even if you don't want to ski, you can go to the rime hot springs created in the mountains and experience the comfort of the snow.
The data shows that in this year's snow season, indoor skiing, ice and snow parks and other ice and snow tourism products in East China and South China have shown higher popularity. Up to now, 18 ski resorts have been built in Zhejiang, 26 ski resorts in Jiangsu, and 9 ice and snow parks in Guangdong. The continuous optimization of the supply of ski tourism is further satisfying the strong demand of southern consumers for enjoying the ice and snow season.
More and more ski resorts are being built in the south, and some scenic spots are also seeing new opportunities in the ice and snow market. Wawu Mountain, located in Meishan City, Sichuan Province, has recently ushered in continuous snowfall, and the entire mountain is covered with a layer of snow.
In the past, tourists who wanted to enjoy the sunrise and watch the snow scene needed to arrive at the foot of Wawu Mountain in advance and take the ropeway to the top of the mountain before dawn. In order to reduce the time cost of tourists and meet the tourists' yearning for "chasing the light and snow", the scenic spot has innovatively created a starry sky campsite on the top of the mountain, which is favored by many tourists as soon as it opens. Since opening, the campground's more than 20 rooms have been fully booked every weekend.
At present, ice and snow sports have become a normal fashion lifestyle for many southern consumers.
*Please specify CCTV Finance.
Editor: Zhang Jingye.