The efficiency of order management has been increased by 400%.
90% reduction in distribution management workload
100% increase in customer in-depth operation
Products and services used: Jingwei Cloud Warehouse, Vine Distribution, Wheat Field SCRM, Smart Order.
Customer Overview:
Tianjin Yuanbufan Food Technology Co., Ltd. was founded in 2019 with a registered capital of 5 million yuan. Adhering to the business philosophy of "Xi, Transcendence, and Leading", Yuan Bufan has rapidly created a world in the food industry, and is committed to building the most competitive modern Lantern Festival food technology enterprise, leading the healthy and orderly development of the Lantern Festival food industry.
At present, Yuanbufan's business covers the production and sales of stone-ground glutinous rice flour, Lantern Festival fillings, chocolate, Lantern Festival, zongzi, Mianmian ice, quick-frozen fried cakes and other products, with more than 300 franchisees, and has in-depth cooperation with Yonghui, China Resources, Wumart and many other fresh supermarkets and large supermarkets.
The food industry has a low entry threshold and fierce competition, and only by doing a good job in business control can we meet market demand faster and better, and provide consumers with high-quality products and services. Yuan Bufan has always invested in operational informatization, striving to achieve the rapid response of the first chain, constantly achieving its own breakthroughs, and promoting the high-quality development of the industry.
Business Challenges:
In the current era of rapid development of the Internet, many food companies quickly create explosive products through marketing methods, and what follows is the test of the response efficiency of the first chain. On the one hand, it is necessary to ensure the quality and safety of products;On the other hand, it is also necessary to ensure that the products can be delivered to consumers in a timely and accurate manner. Yuan Bufan's products integrate inheritance and innovation, and are deeply loved by consumers, so how to improve the management level of the first chain by optimizing the process, improving efficiency, and reducing costs is an urgent problem to be solved.
There is a disconnect between the information system and the actual business, and the order cannot be coordinated
On the operation side, Yuan Bufan invested in the purchase, sale and inventory system of the housekeeper and a channel order applet, which are not interconnected and cannot be shared. After more than 300 franchisees place orders through the channel applet, the employees manually fill in the purchase, sale and inventory system of the housekeeper, which is a large workload, time-consuming and laborious, and prone to errors.
Distribution management relies on manual labor, which is difficult and risky
The essence of distribution is to leverage the growth leverage of community income in a low-cost and high-efficiency way, and form a certain distribution mechanism by setting a certain distribution commission or distribution reward, so as to guide as many users as possible and help enterprises sell products or services. Yuan Bufan has a distribution system, but there is a lack of intelligence in distribution management, and after the distributor recommends customers to place orders, they need to keep accounts manually, and finally take the account book and payment records to check the commission. The commission calculation process is also not supported by the system, and it is difficult to calculate. The deficiencies in distribution management limit the speed of channel expansion and may bring operational risks.
It is difficult to achieve in-depth operation by using **, WeChat development and follow-up customers
Customer follow-up is an important part of the sales process, which involves building and maintaining a good relationship with customers, understanding customer needs, providing solutions, and handling customer feedback, etc. Yuan Bufan's previous development and follow-up of customer use, WeChat and other means, it is difficult to efficiently and accurately obtain customer needs, and the difference in the number of employees and capabilities also affects the conversion of potential customers.
Solution:
With the continuous growth of sales and enterprise scale, Yuan Bufan urgently needs to improve the management level of the first chain. Digital transformation is very much in line with Yuanbufan's current and future development plans, and the four major applications of Jingwei Cloud Warehouse, Vine Distribution, Wheat Field SCRM and Smart Order, which are equipped with the four major applications of Huashi Industrial Internet Operating System echos, are powerful digital tools to help Yuanbufan achieve leapfrog development, and more than 1,000 channel transactions have been realized during the trial operation.
Jingwei Cloud Warehouse - Automate the whole process of order and inventory management
Based on the application of Jingwei cloud warehouse, Yuan Bufan can realize the whole process management of inventory, including automatic procurement when orders are generated, product warehousing and automatic storage when upstream and downstream inventory is tight, etc. All the processes related to orders are online, the order status is updated in real time, and the data is interconnected, so that only one employee can complete the work that originally required five employees. Since then, the response speed of the Yuan Bufan ** chain has been greatly improved, and a qualitative leap has also been achieved in terms of stability.
The channel order applet is upgraded to smart**, which still retains the form of the applet, but the data is interconnected with the Jingwei cloud warehouse. In addition to the function of product sales, wisdom will also be used as a publicity window for Yuan Bufan, focusing on the release of information and product information, promoting the Yuan Bufan brand, and enhancing the corporate image.
Vine distribution - free hands and accelerate distribution fission
Vine Distribution is a distribution management system launched by Huashi, which supports the construction of a variety of distribution models such as setting up organizations and individuals, whether to bind goods and customers, pre-accounting or post-accounting, and enterprises can also use different distribution solutions for different distributors. Based on the vine distribution application, Yuan Bufan realizes the whole process of online management of distributors. After entering the customer order stage, the commission for each order will be automatically calculated according to the settings, and the commission will be automatically returned, reducing the workload by 90% before.
Wheat field SCRM - to help customers refine the operation
Based on the SCRM application of Maitian, Yuan Bufan can grasp the customer information of browsing the Mini Program in a timely manner, form the open sea of CRM, and then realize the refined operation of customers through the setting of functions such as customer allocation, business opportunity management, and winning transactions. All the important data related to customers can form an intelligent data dashboard to help managers make business decisions.
Project Value:
Core business processes are online and automated
Through this system upgrade, Yuan Bufan has realized the automation of channel order management, distribution management and commission settlement, and customer management, and most of the complex and tedious work has been moved online. This will not only bring a significant improvement in efficiency, but all processes will also be recorded and monitored, and the resulting reports will help Yuan Bufan to optimize business processes and become more agile in operation.
Each business segment is connected to each other, efficient collaboration, and efficiency is doubled
All businesses are interconnected, data flows smoothly in the system, and each department is not independent, but is collaborating efficiently. On the one hand, it reduces the cost of personnel communication and docking, improves the speed and accuracy of information transmission, realizes full-chain business tracking, and reduces staffing in the process of internal and external integrated managementOn the other hand, it can also respond to market demand more quickly and provide timely services to consumers.
Value of Digital Transformation:
The most difficult thing to change in digital transformation is actually people's perception. Yuan Bufan makes traditional food, but he lives with science and technology, and combines the original technological process with modern equipment at the production endOn the operation side, we always pay attention to the application of tools, which brings safe and efficient production, agile operations, rapid response to market demand, and flexible response to various challenges. While realizing its own leapfrog growth, Yuan Bufan will also promote the innovation and development of the food industry.