In the past two years, BYD has taken advantage of the policy and its own years of accumulation, BYD has achieved a complete blowout development in the past two yearsNot only did the monthly sales directly stand at 300,000 units, but recently it was the 6 million units that successfully rolled off the assembly line.
BYD has always given the outside world the feeling that sales are not worried, and the money is counted until it is soft, but in fact, the fact is that in the face of the strong rise of a number of independent car companies, joint venture cars have begun to exert forceBYD is already feeling the pressure like never before!Behind the glamour is a huge pressure.
The once domineering price increase BYD is goneIn order to cope with the strong market pressure, he also took the initiative to admit it, and also opened the price reduction mode all the way.
October 12: DENZA N7 launched a deposit of 2,000 yuan to offset the car price of 20,000 yuan
October 20: Qin PLUS DM-i 2023 Champion Edition 2000 yuan to 7000 yuan to buy a car.
November 1st: From November 1st to November 30th, the "Million Ocean Thanksgiving and Gift" activity was launched, and preferential activities were launched for five models, Corvette 07 has 2,000 yuan to 20,000 yuan activity, Dolphin and Seal Champion Edition 2,000 yuan to 9,000 yuan, Song plus Champion Edition and Destroyer 05 Champion Edition 2,000 yuan to 7,000 yuan.
And just yesterday, BYD once again offered a big price cut. According to BYD Auto's official Weibo on December 1,BYD announced today that BYD Dynasty has launched a fuel resubscription** campaign in December only. This discount involves some models of Qin, Han, Tang, Song and Yuan, among which Han EV Champion Edition and Han DM-i Champion Edition can enjoy up to 20,000 yuan fuel transfer**
On the surface, it seems that BYD has not officially reduced the price, and it is all engaged in activities, in fact, people with a discerning eye can see clearly, this is not a price reduction**, seeing that the end of the year is about to end, but there is still a big gap in the sales target of 3 million units set by BYD at the beginning of the year. Up to now, BYD has sold 2.36 million vehicles, and it will complete the target of 3 million vehiclesMonthly sales must reach 320,000 units, and the pressure is not small.
But what's even more terrifying is thatBYD's price reduction did not bring incremental growth to BYD, but BYD's sales have declined significantly.
Take the week of November 20-November 26 as an example, compared with the sales performance of 54,129 units last week,Sales fell by more than 7,000 unitsmay be compared to BYD's huge overall sales, more than 7,000 units is not particularly much, but it is not too little, but what is worrying is that this is the result of BYD's price reduction.
In the face of precarious sales, the capital market, which has a more keen sense of smell, has taken the lead in making efforts.
If you have been playing ** recently and paying attention to the automotive industry, then BYD's recent ** plunge must be no stranger, BYD sinceAfter the opening of the volume ** mode on November 6, it has been a thousand miles, and there is almost no decent **or**, as of December 1, a total of **183%, according to the mid-year high, has accumulated **451%, almost halved!
* It is speculation expectations, as a generation of stock god Warren Buffett is more discerning, since the start of BYD in August last year, as of November this year, Buffett has accumulated BYD 13 times,The shareholding ratio is 19. as of August 24, 202292% has fallen to less than 8% today, and the latest shareholding ratio is 798%。
In the past two years, BYD has been advancing by leaps and bounds, a number of independent car companies are also catching up, BYD's first-mover advantage has become weaker and weaker, and behind traditional car companies such as Chang'an Great Wall Geely Chery are eyeing each other, almost catching up, and a number of new car-making trends such as the ideal Xiaopeng have also launched a new challenge to BYD, the pressure on BYD will only increase in the future, and BYD will never allow any respite.