On December 12, the 9th Double 12 Home Decoration Annual Ceremony of Home Decoration Afternoon Tea and the 2023 Year-end Summary Conference of High-quality Operation and Innovation of Top Decoration Enterprises were held in Shanghai.
The gala is not only invitedChina Construction Expo, China Interior Decoration Association, Shanghai Interior Decoration Industry Association, China International Home Furnishing Industry Development Forum, Furniture Decoration Chamber of Commerce of All-China Federation of Industry and Commerce, Shenzhen Decoration Industry Associationand other leaders attended, even moreValue, Innovation, Happiness, Passing through the CycleAs the theme, gather the top wisdom of the decision-makers of the head decoration enterprises across the country to jointly study and judge the home improvement market situation.
Figure: Double 12 Home Improvement Annual Ceremony 80s Home Improvement Speculation Meeting.
Li Ying, vice president of Aowei Cloud Network and general manager of real estate and home big data division, was invited to attend and participatePost-80s home improvement entrepreneur home improvement speculationand put forward relevant insights on how big data can empower the industry.
Figure: Li Ying, Vice President of Aowei Cloud Network and General Manager of Real Estate and Home Furnishing Division.
"The statistical analysis of data in the home improvement industry has been lacking and missing, what can you do?".Li Ying gave the answer to this debate.
Aowei cloud network has entered the home furnishing industry for 6-7 years. From the perspective of the overall development of the home improvement industry, the home improvement industry and the relatively standardized and mature home appliance industry actually have inefficient management, extensive management, and immature product efficiency. In the context of the current industry waves and the continuous concentration of resources to the head, the importance of data for upstream and downstream enterprises of home improvement is self-evident.
Figure: Li Ying, Vice President of Aowei Cloud Network and General Manager of Real Estate and Home Furnishing Division.
As a big data company, Aowei Cloud Network is the leading big data company in China perpendicular to the home furnishing field, and it is the only big data company in the field of home decoration, hoping to empower the home improvement industry and more enterprises through big dataMake marketing more accurate and make decisions smarter.
What has Ovi Cloud Network done
As a professional third-party big data company, Aowei Cloud Network has formed a product matrix of big data and value-added services integrating big data monitoring, market intelligence and decision-making reference.
Relying on the nationwide retail and engineering data collection network, Aowei cloud network strives to provide a set for the industryObjective, truthful and professionalwithTimelyThe market data of the home appliance and home furnishing industry.
The monitoring data dimension of Aowei cloud network covers the needs of all families in home life7 major classes, 92 sub-categories. The home appliance retail system of Aowei cloud network is even more reachable65,000 offline storesFive mainstream online platforms,It is the first brand in the market monitoring data of China's home appliance industry. Aowei cloud network not only provides market data, but also pays more attention to the application value of data to empower customers' market management decisions.
Secondly, based on a deep understanding of the business, combined with the algorithm and data model of Aowei Cloud Network, Aowei Cloud Network has co-built and co-created with many customers in the direction of data application.
For example, in the home appliance industry, a well-known Chinese brand applied the data and research model of Aowei cloud network to develop the mold of the product this yearFrom 10 sets to 7 sets, saving 3 sets of molds, saving more than 20 million mold development costswithWhen the SKU of the product was optimized by 20%, on the contrary, their profit was not reduced, and their net profit increased by 30%. There are also some well-known enterprises that are jointly doing order peak and scheduling optimization of the internal chain with Aowei Cloud Network. Aowei cloud network began to empower more home improvement companies with this.
In addition, through the market capacity data to formulate accurate market goals, Aowei cloud network through more structured and refined data to accurately empower the business and find a relatively accurate customer group. At the same time, through the real estate dictionary, find the new house and rental housing in the first place, and clarify the opening and delivery time.
In addition, the following fields of second-hand housing can also be searched in the real estate dictionary:Active community, building age, number of buildings, number of households, house type, structure, heating method, ** and property for community positioningWait.
Data**: Aowei cloud network real estate home big data.
What is Ovi Cloud Network doing
1. The product information database of the installation enterprise and the information database of the cooperation of the first business
Aowei cloud network has precipitated the database and parts information database of key installation enterprises in 19 key citiesIncluding the annual parts cooperation category brand sales;Top 30 in the countryDecoration enterprise product (design) library:Including but not limited to:Hard Decoration, Soft Decoration, Custom Furniture, Home Appliances Brand Product Features
Data**: Aowei cloud network real estate home big data.
2 Trends and development of house types**
Aowei cloud network analyzes through the analogy of home improvement house type and real estate sales house type. Taking the bathroom space as an example, the comparison of different apartment types is very valuable for enterprises to carry out product development and benchmarking analysis.
Data**: Aowei cloud network real estate home big data.
3.Home Improvement Design Trends and User Portraits
Data**: Aowei cloud network real estate home big data.
From the perspective of the overall market, it is very difficult to digitize home improvement. However, the road is long, and the line is coming, Aowei Cloud Network is willing to do more difficult and correct things, so that the real use of big data can empower more enterprises, so that the target group data is more standardized, the decision-making is more accurate, and the management is more efficient.