In the context of declining market vitality, there is still a track that is still hot. I believe that friends in Central China and South China have noticed that I don't know when various snack collection stores such as Haoxianglai have "blossomed" downstairs, on the street, and even in the township of my hometown, and have gained a lot of popularity in the local area. At the same time, this snack store opening boom has attracted the attention of many investors, but there are a variety of snack collection store brands on the market, such as good want to come, snacks have a song, etc., many people want to enter the market and are afraid of becoming a "new leek", how to judge the market trend, choose to join the brand, it has become the top priority.
trillionsMass-selling snacksThe track is in the limelight,I really want to comeGet on the fast track
If you want to officially enter this industry, you must have a relatively full understanding of the market. According to the "2023-2024 Research Report on the Status and Consumer Behavior Data of China's Snack Food Industry" released by iiMedia Consulting, the market size of China's snack food industry continued to grow from 2012 to 2022, from 530 billion yuan to 1,165.4 billion yuan, and is expected to reach 1,237.8 billion yuan in 2027. Mass snack retail is becoming a hot track for snack food retail, and leading companies such as Haoxianglai rely on their respective advantages to expand their territory. With the completion of the integration of Wanchen Group's Haoxianglai brand snacks, it not only promotes Haoxianglai to directly become the "head player" of the industry, but also promotes the industry to develop in a better and more benign direction. With the heat of the track, more players are entering.
In the second half of 2023, snack collection stores will spring up and compete to open stores first. On this hot trillion-dollar track, the head brand of mass-selling snacks led by Haoxianglai brand snacks has achieved the "scale of 1,000 stores", and has launched an attack from a strong regional brand to the "top spot" of China's snack track. On the whole, the mass snack industry is in the stage of "brand battle", and head brands like Haoxianglai have opened up a gap with small brands.
Under the situation of the "Red Sea", considering the limited profit margins, the strength of the first-chain chain of the mass snack brand is the key factor to win.
The first step in starting a business is to choose the right snacksshopFranchise brands
In the current casual snack market, more entrepreneurs favor to choose the famous and high market share of the head brand of mass merchandising snacks to join, mainly because the brand's popularity in the market can not only help the store open the local market faster, but also its own mature franchise operation model, which can greatly reduce the risk of entrepreneurship.
Among them, this year's Wanchen Group's brand, Haoxianglai, which has been constantly "swiping the screen", is being favored by more and more people. As the only A-share listed company in the national mass snack track, Wanchen Group has a strong financial background, and this year also signed a contract with the well-known consulting company H&H to build super symbols and super stores, and merged its four major snack brands Haoxianglai, Laiyoupin, Yidididi, and Lu Xiaotao, and named Haoxianglai brand snacks as "snack paradise at the doorstep", opening a new era of China's mass snack industry.
*From the official snack of the brand that I want to come.
According to Euromonitor data, Wanchen Group has the largest number of snack retail stores in the country, and at the Huatang Wanshang Conference, Wang Shaomin, a retail business partner of Wanchen Group, said that in November 2023, the number of stores of Haoxianglai brand snacks nationwide will reach more than 5,000;At present, the number of new stores has increased by more than 500 per month, and the rate of second stores has also remained at 85%, becoming a mass snack giant. (Data**Yu wants to come to the official**).
*From the official snack of the brand that I want to come.
With the completion of the merger, the core capabilities of Haoxianglai have also been improved, which is mainly manifested in the better brand resource power, greater upstream bargaining power and stronger product selection and optimization power. Through the leading cost advantage, Haoxianglai not only allows consumers to buy cheap and delicious snacks, but also wins a wider market for franchisees.
The choice is greater than the effortI really want to joinThe whole process of assistance is more worry-free
A good franchise brand must be able to gain a firm foothold in the market and empower franchisees, like a deep-rooted tree, which has both strong "roots" and "leaves" that are deeply loved by consumers. Looking at the current popular mass snack franchise brands, from the aspects of brand power, marketing promotion, chain strength, franchise conditions, etc., it can be said that the momentum is rapid, and it has frequently won the favor of potential franchisees. It can be seen from the joining conditions listed on the official website of Haoxianglai that Haoxianglai takes "win-win cooperation" as the premise, and provides integrated support from early site selection to later operation support, so that franchisees can be more worry-free and labor-saving in the process of opening stores and operations.
More importantly, it is better to teach a man to fish than to teach him to fish. Compared with other wholesale snack brands, Haoxianglai has also established a corporate business school and organized thousands of comprehensive trainings every year to drive the growth of franchisees, employees and other parties, so that it is possible to develop steadily in the fierce market competition and win the future.