As a community fresh food chain brand, since its establishment, Aunt Qian has always had a keen insight into social development trends, is close to the people's firewood, rice, oil and salt, and constantly adjusts its business methods and strategic innovation according to the most real needs of the masses. With the change of people's living conditions and purchasing Xi, Qian Dama actively uses digitalization to develop its own brand, so that more and more people can get real convenience and benefits from Qian Dama.
As we all know, the continuous development of online shopping has brought unprecedented new opportunities to the traditional fresh food industry. In this context, how to stand out in the fresh food industry is a problem that every fresh brand must face and ponder. Aunt Qian has successfully seized the dividends of technological development, making digitalization a powerful engine for brand development.
Digitalization has broken through the limitations of online and offline, and Aunt Qian is one step closer to consumers
Through the use of mini programs, Qian Dama provides consumers with convenient online delivery services. Consumers only need to select their favorite or needed ingredients in the mini program, and the delivery staff of Aunt Qian's nearest store will deliver fresh, convenient and preferred ingredients to their homes immediately. In this way, Qian Dama's major stores will break the limitation of 1 kilometer offline, from the door of the community to the door of the house, closer to the daily life of consumers, and better meet their needs.
The service model of online distribution in stores is obviously more suitable for "home-staying" groups who do not want to go out and office workers with fast-paced lives. What is certain is that Aunt Qian's precise layout has enabled it to occupy a more favorable competitive position in the community fresh e-commerce market.
Digitalization helps commodity management, and Aunt Qian empowers franchisees
In the operation of community fresh food stores, commodity management is the most headache for franchisees. Cumbersome procurement processes, uncontrollable quality, low turnover rates, warehousing and other pain points and difficulties once hindered the operation of many franchisees in community fresh stores. However, Aunt Qian has adopted a customized digital system to realize the informatization and paperless of the whole process of agricultural products from the "field" to the "table", so as to realize the intelligent management of the whole process of store commodity sales and the precise control of quality. This ensures that Aunt Qian realizes the corporate mission of "making every meal fresh", so that every franchisee no longer has to worry about the procurement, sales and warehousing of goods.
In today's increasingly competitive business environment, it is their common pursuit for each franchisee to occupy a more advantageous position. With the help of Qian Dama's digital power, franchisees can better understand market trends, consumer behavior, and sales data, so as to better grasp market demand and consumer psychology. This helps them to select products more accurately and formulate sales strategies, so as to achieve a win-win situation with the Qian Dama brand.