In the 90s of the 20th century, with the popularization of computers and the establishment and expansion of the Internet, a so-called "information society" quietly came.
Information is immaterial, and the information society is actually the so-called immaterial society.
From material design to immaterial design, it is a reaction of the immaterial process of society, and it is also a progressive and rising form of the development of design itself.
The concept of "immaterial" was first proposed by Toynbee, a contemporary Western historian.
"Immaterial design" borrows the philosophical concept, refers to the information age, with the help of computers, the Internet produced a design form relative to material design, its design methods, objects, means, etc. have undergone a transformation from material to immaterial, is the product of social dematerialization, is based on information design, based on service design.
Nowadays, the emerging interface design, web design, etc. all belong to the category of non-material design.
Immaterial design is a transcendence of material design. The progress of science and technology has provided conditions for the development of intangible culture, and intangible design is the product of the further combination of art and science.
Immaterial design requires the study of the relationship between people and non-things. The essence of non-material design is to discover and improve the unreasonable way of life, which is more harmonious between people and products, people and the environment, and then create a new, more reasonable and better way of life.
Background. 1.Technological development. Immaterial design has become a design approach that matches new technologies, especially computers, networks, and artificial intelligence.
2.Human needs. According to Maslow's repetition of needs, when human material needs reach a certain level, human beings require design to meet more requirements in life, highlighting the spiritual pursuit of objects, and the individualization and emotion of design.
3.Ecological requirements. Due to the shortage of resources and environmental pollution caused by the ecological crisis, it is objectively necessary to design and make changes that meet the needs of the times, with the purpose of curbing the excessive material design, production and consumption behavior of human beings, so as to live in harmony with the environment and achieve the goal of sustainable development.
Peculiarity. Imphysical design relies on the digital composition of cyberspace.
Immaterial design brings paperlessness to the entire digital art design process.
Immaterial design is the product of the combination of science and art. The transformation of design from "material creation" to "immaterial creation" is the artistic expression of design content.
The non-material design highlights the connotation of people-oriented, pays attention to the exchange and communication with consumers, and attaches importance to humanistic culture and national characteristics and national characteristics.
Non-material design is the product of the pursuit of function, technology, emotion and utility, a service-centered consumption mode, and a new way of life.
Non-material design was born in modern society, especially in the era of rapid development of high technology and smooth information superhighway.
Intangible design emphasizes innovation and specificity at the spiritual and cultural level.
In service-oriented non-material design, users choose to use the product, pay according to the amount of service, and the usage process is automatically optimized.
The concept of sustainable development of immaterial design.
All non-material design should be based on material design and serve the material design of products. Material design cannot exist independently from non-material design, because the final product must be used by people and society.
Both non-material design and material design revolve around product design, and their common goals are the sustainable development of products, the protection of the environment and the humanization of products.
The concept of traditional material design is to achieve the perfection of function and shape to the greatest extent, and advocates that the product should be mainly consumed and discarded at the end of its life.
The concept of immaterial design advocates the efficient and rational use of resources, and advocates the consumption of services, rather than the individual products themselves.
The producer realizes the whole process of production, maintenance, updating, replacement and high-quality products through a certain form of service and use.
The transformation of non-material design makes the value of material products change, and the value of raw materials and manual labor is converted into economic value and social value, so as to maximize the efficacy of products, ensure the effective allocation of resources, and avoid environmental pollution.
Non-materialist producers provide services to achieve the goal of profit, and transform the loss and waste of products into reproduction through operational innovation, so as to maximize the value of products.
The focus of producers will gradually shift from upgrading to reducing consumption, and to a certain extent, the production cost and ecological cost will be effectively integrated, so that producers can take the initiative to do some work that is beneficial to the ecosystem, such as the reuse of useful components.
For example, battery manufacturers have designed a set of battery systems considering the loss of batteries and their damage to the environment, which is very convenient for users and minimizes pollution to the environment.
The immaterial design theory of products emphasizes the service and use of products. This new way of life can lead to long-term and sustainable development.
The development of science and technology has greatly promoted the realization and promotion of the "non-materialistic" way of life, and provided scientific guarantee for the non-material design theory of products.
Sustainable development is a global development strategy, which is becoming an important theme of the global social reform wave in the 21st century.
The relationship between intangible culture and sustainable development is therefore inextricably linked.
As a product design, it is very important to save and protect the environment in the design of material structure, but if the non-material factors can be taken into account in the design, it will be a great promotion for the realization of sustainable development of design.