In 2023, the era of domestic entertainment limited troupes will come to an end, and what has been left for internal entertainment in the past six years is not only a group of young artists with unique personalities, but also a constantly exploring and maturing internal entertainment team to operate the industrial chain. After the variety show opened the curtain of the first year of idols, the limited group of "Creation" was taken over by Wow Haw Haw Wow, starting from 2018's "Creation 101" and the first generation of the girl group Rocket Girl 101, Wow Haw Haw Wow and Tencent** teamed up, taking the program as the origin, connecting upstream artist brokerage companies, midstream production companies, and downstream operating companies, and truly running through a path of domestic entertainment limited groups to achieve a win-win situation in the industry ecology.
Throughout the history of the development of domestic entertainment groups, the four generations of groups have gone from program selection to "after-sales operation", and the "creation" department has truly created a female and male group with market appeal, running through the localized limited group model, and establishing a sample of team operation for the entire domestic entertainment. In 2018, the Rocket Girls 101 brokerage team was established, and the biggest challenge for them was that there was no such industrialized system in China, and there was no template for reference in the country. This is not only a new experience for the brokerage team, but also a new experience and challenge for the entire related industry chain of domestic entertainment. From learning overseas models to building a localized and systematic operation process, behind the development of the four generations of "Chuang" groups is the common development of an industry.
The establishment of RISE is not to benchmark against any Korean boy group, but to create a business card for the image of Chinese men. The agency team that has just started to operate RISE, from artists, agents, platforms to the staff in charge of **, everyone has their own pursuits, and they have reached a consensus in the continuous running-in, putting away their own creative pursuits to serve the collective. The consensus is that RISE may not be the perfect and strongest group, but they have gathered a group of boys who are willing to play and show their humorous and funny side.
Compared with Rocket Girls 101 and Rise, Hard Candy Girls 303 debuted and bid farewell during a special period, and there are almost no opportunities to meet fans. And under the aura of the senior sister and brother group, they are working hard to make progress with a sense of mission that needs to be recognized. For the brokerage team that operates Rocket Girls 101 and Hard Candy Girls 303, making a team is a complex and intertwined process, and in this process, they can constantly challenge and improve themselves.
In the six years of operation of the limited group, the staff related to the limited group was placed in one department in the early stage to serve all the operations of the limited group, and later because it became more and more subdivided and professional, different functions were dispersed to the brokerage operation center, ** center and member product center. At the same time, starting from the first generation of the group, the basic logic and framework of team operation have taken shape, and a set of work systems has been gradually established to incubate standardized work manuals.
Different from the previous limited group, the INT01 brokerage team has the largest number of personnel, divided into four sections: brokerage, content, publicity, and public support, and the new subdivision positions of content brokerage and production management in the *** group are also the basic precipitation of the predecessors, as well as the continuous improvement within the team, INT01 allows everyone to see the possibility of large groups and international groups in domestic entertainment.
Standing in the macro dimension of the background of the times, the key to the success of the "Chuang" IP is that the worldview narrative caters to the mood of the times and has been recognized by the mass market. From Rocket Girl to INT01, the limited group has increasingly entered the stage of systematic and even industrialized development. In order to cope with the dilemma of the shortage of high-quality original works, Wow Haw Haw Wow has established its own channel for purchasing the copyright of lyrics and songs, established long-term cooperative relations with behind-the-scenes producers in South Korea and Northern Europe, and also continued to tap local authors who can create strong melodic works.
The era of the limited group has come to an end, but the accumulated working methods and experience will continue to lead Wow Haw Haw Wow to create better works for young people0 times to 20 The change of times. Wow haw wow wow 2During the 0 period, we will explore newcomers through variety show production and newcomer mining departments to create a closed loop of cultural and entertainment ecology, provide all-round and precise training services from newcomer selection, training, publicity, IP creation to commercial performances, deeply integrate multi-directional industries, form a whole industry chain layout, drive traffic with content, and create a spiritual home for young people.