(The article is from the Black Cat Club***.)
Recently, there was an event that can be described as swiping the major social platforms, and it once swept the topic list.
December 6-7,GQ Person of the Year Ceremony(Men oftheyear, referred to as MOTY) landed in Puyuan Fashion Ancient Town, Zhejiang.
The following cat sister is fromMajor design anglesLet's take a look back at this event (there is a full version **review at the end of the article).
out of timeThemeDesign
The theme of the event is:out of time"
*, monthly plan, quarterly goals, year-end summary. We always measure time with goals and nodes. So at the end of the year, we want to go to a space "outside of time" to feel where we are.
As an annual blockbuster event to record the ups and downs of characters and the changes in the value of the times, theyI hope that this moty is a relaxed, gentle, less "ging" activity, which can make each friend more self-sufficient
Pre-documentaryDesign
Long before the start of the event, a paragraph fromThe "documentary" "No Time" prepared by the GQ office in the early stage, let this grand ceremony not start the first fire!Different from other brands' serious promotional videos, this timePlay with memesform,Let the staff of the editorial department of "Zhizu GQ" complain and ridicule those (past, present, and future) star anecdotes that happened at the GQ ceremony
It directly narrowed the distance between the audience and fans, which is very novel and interesting. It also attracts passers-by who eat melons, so as to relay the first spread, and finally achieve the purpose of brand promotion. 
Full Version**:
Guest listDesign
The wavy guest list causes a "dizziness" attack on migrant workers who are at work
04, "Guest Mission."Design
The theme of the departure map is already there, and the rest is waiting for the guests to play themselves.
Mission: Use the props outside the door or in the GQTOWN paper bag in the room to present a special set of departure maps.
NoticesDesign
Instead of internal friction, it is better to go crazy. Although the theme is "crazy", there are still notices
GQ Gala"Site selectionDesign
This year's GQ Gala was held at:Puyuan fashion ancient town.
Breaking the traditional hotel red carpet + award ceremony format, the scene has been turned into a super-large live-action game-like story space, and artists can also have different styles of makeup photo shooting space.
A copy of the GQ Town map is also included. As you know, GQ Town is huge, so be sure to keep the map to your mark and don't get lost.
07, "Zhizu GQ Town."SceneDesign
Different interactive experience spaces such as forums, salons, supermarkets, photo studios, coffee shops and art pop-ups were designed on site, corresponding to different sponsors, making the brand more vivid and becoming a part of the town's check-in experience.
Blue Table DinnerDesign
It has the exclusive luxury and elegance of the fashion circle, and of course, it is also a sponsor exposure link.
Amphibious red carpetDesign
The red carpet is always the most anticipated part of the audience, and this year's GQ ceremony invited nearly 100 artists and guests to attend, and the red carpet was innovatively and boldly designed as an amphibious - "water red carpet + long street red carpet", and each artist has an exclusive way to appear on the red carpet.
Full Version**:
Interact today. What do you think of the planning of this GQ Festival?