A celebration of the Chamber of Commerce, if a sentence can be praised and sung, it will be quoted and ** by the participants in the circle of friends, which should be considered a success.
The event was well prepared and well arranged, but if there were no words that hit the soul and no super slogan that could be broadcast, the effect would be greatly reduced.
The theme slogan of the 15th anniversary celebration of the Sichuan Chamber of Commerce in Zhejiang Province just passed was "15 years, young people", which aroused strong resonance among the participants.
Why is this sentence recognized by everyone?Because it has several features:
1. The word is very simple, everyone knows it;
2. Two "year" words rhyme;
3, 3 2 sentence structure, easy to remember;
4. Colloquialism;"Fifteen years" is a typical colloquial language, "is a teenager" was not originally a colloquial language, but in recent years, there are many "positive so-and-so" sentences on the Internet, such as "is youth" and "at the right time", and there was a hit TV series called "Zheng Youth" the year before last, so "Zheng Youth" has become a colloquial language;
5. Positive values, the Chamber of Commerce is still full of vitality after its establishment fifteen years ago, and good sentences must make people happy, make people look forward to it, and make people have dreams
6. Drama. Instead of using "positive youth" but "positive youth", there is drama, positive youth is a commentary sentence, is a juvenile is an image sentence, and a figurative sentence can move people more;
The above tips are tips for creating super slogans, which seem simple, but it's not easy to write. How can you write such a sentence?
First of all, it requires a high level of cognitive ability and a mindset that goes back to the origin of the problem. It's the 15th anniversary of the Chamber of Commerce, what value do you want to convey to the outside world?Or what is the most important brand asset of the chamber of commerce with a history of 15 years, and what is recognized by the majority of members and what they need?I think it's the life and vitality of the team.
When I think of vitality, I immediately think of Liang Qichao's "Juvenile China Says", and the idea of writing a poem "Juvenile Sichuan Businessman's Sayings" came to my mind, and the excitement brought by this idea instantly inspired the sentence "Fifteen years, a young man". Therefore, in addition to cognition, there is also a need for accumulation, if you don't have the knowledge reserve of Liang Qichao's juvenile China in your head, it is impossible to think of what the juvenile Sichuan businessman said.
Therefore, a good planner must be an expert, but first of all, it should be a miscellaneous family, and there is no thick accumulation, no thin hair.
In particular, the widely acclaimed "Fifteen Years, Youth" poem I just put forward the above creative ideas, written by the Secretary of the Party Branch of the Sichuan Chamber of Commerce in Zhejiang Province, Executive Vice President Yao Wenhong, I and the documentary master Liang Bibo, the President of the Chamber of Commerce, the three of us just put forward some revisions, here to Mr. Yao Wenhong contributed to the United States!
Zhao Chongfu, a brand strategy expert, is one of the practitioners who best understand positioning theory and super symbols in China, and uses positioning ideas and super symbol methods to empower brands to grow healthily.