Sun Delong, founder of Maiqi Workshop: "We are a Jinshan brand. ”
Ten years ago, the bakery brand "Maiqi Workshop" entered Jinshan, from a little-known small workshop, to become a "local" brand with 6 branches in Jinshan, more than 80,000 members, and invested in the construction of its own factory in Jinshan. Sun Delong, the founder of "Maiqi Workshop", used his unique understanding of the baking industry and his unremitting pursuit of the concept of health to "conquer" the taste buds of Jinshan people step by step.
I'm from the north, and I've loved eating pasta since I was a child, and I also liked to watch my mother make pasta when I was a kid. Sun Delong, who was born in Yantai, Shandong Province, has an authentic "northern stomach", he believes that the happiest moment of childhood is the New Year's holiday, the family gets together to roll the skin, wrap the stuffing, watch the curling steam rise, smell the buns with various fillings out of the pot, he may not have thought that his whole life will be associated with his favorite pasta.
I still remember that the ticket from Yantai to Shanghai was 81 yuan. In 1998, 23-year-old Sun Delong was determined to come to Shanghai to break through, and his mother collected 100 yuan for him from several relatives and friends, and in this way, Sun Delong got on the train to Shanghai. "When I arrived in Shanghai, I didn't expect that it was not easy to find a job, and I had no place to live in the most difficult times, so I had to sleep on the road, and then I thought that I had to start as an apprentice," Sun Delong told us with a smile.
Under the introduction of the baker's sister, Sun Delong entered a bakery in Jiading District as an apprentice, and then went to Huating Cake House, Christine and other well-known bakeries to learn Xi baking techniques. Initially, the apprentice's salary was so low that it was not even enough to cover his three meals a day. Sun Delong could only stock up on a box of instant noodles in the dormitory as his daily dinner, and in this way, he insisted on honing his skills in making cake bases, butterfly cakes, chocolate, and cream, and grew step by step in the aroma of various pastries.
In 2001, Sun Delong won the top five in East China in the cake baking competition organized by the Shanghai Confectionery Association, which made him favored by the top cream company in the United States and invited him to do technical service work, at which time Sun Delong's career really improved. In the following years, after alternating between foreign-funded enterprises and private enterprises, Sun Delong decided that the time was ripe for him to go out and break through. In 2004, he founded his own baking brand "Maiqi Workshop".
When making food, I think that while ensuring quality and taste, the most important thing is to make healthy and conscientious products. For 19 years, he has been doing baking in accordance with the standards of the Food Safety Law, with healthy materials, good ingredients, and no preservatives, and because of this, the shelf life of the product has been greatly shortened.
This approach, which is slightly different from the mainstream bakery market, has also caused consumer incomprehension. "Once a customer complained to the store that the bread in other stores could be stored for a long time, and our house broke down in two days, and the quality was not good. Sun Delong told us with a smile. Will bread with a short shelf life make consumers buy it? Sun Delong discussed this issue with others more than once, but in the end, the market gave an answer. So far this year, the number of members of "Maiqi Workshop" in Shanghai has exceeded 120,000, of which more than half are in Jinshan District.
In 2017, Maixin Food, a subsidiary of "Maiqi Workshop", officially started construction in Zhujing Industrial Zone, embarking on the road of brand "localization". Popular products such as toast, tiger skin rolls, and lye packets are baked, made, and packaged in the Maixin factory, and distributed to stores in Shanghai. Freshly baked bread can appear on people's tables in just a few hours, reducing the time lost on the road and improving the taste of bread. "Jinshan is currently our largest market, and we hope to provide better products to consumers in Jinshan through this factory," said Sun.
In addition to the efforts of individuals, the success of enterprises is also inseparable from the support of policies. "Last year, with the help of Zhujing Industrial Park, we became the first batch of enterprises to enter the white list of 'resumption of work and production', and when the other factories of 'Maiqi Workshop' were suspended, we relied on the supply of our Zhujing factory to maintain the operation of all stores," Sun Delong told reporters. In recent years, with the help of the preferential enterprise policy, the output value and output of Maixin Food have been rising, and it has now become the largest place for "Maiqi Workshop" brand products.
On weekdays, like many old Zhujing people, Sun Delong will stroll around Wan'an Street and go to a roadside noodle restaurant to solve his weekday meal. "I like Zhu Jing's noodles very much, the taste is very simple and natural, just like in our hometown. "25 years ago, a young man from Shandong who loves pasta walked out of the countryside and walked out of a "baking" road of his own with his feelings, ability and perseverance. In the future, his brand "Maiqi Workshop" will continue to be based in Jinshan, inherit the development concept of Jinshan's excellent enterprise innovation practice and mutual benefit and win-win, and bring more healthy and high-quality bakery products to thousands of households.
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Event Details: From now onDecember 21 at 10:00,**This tweet and leave a comment below,The top 15 likes of selected comments will be worth 50 yuan per person for a combination of "Maiqi Workshop" bread.
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Valid for collection: 27-31 December 2023.
Correspondents |Lu Zhehan.
Edit |Pantene.
Editor-in-charge |Yu Luoyin, Yu Lanting.
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