Focus on brand development, promote brand culture, and sing the good voice of Guangxi brand. On December 29, the 2023 Guangxi Brand Ceremony, co-sponsored by Nanguo Morning Post and Guangxi Brand Association, was held in Nanning. With the theme of "Tide Surge South Country Brand Strong Gui", more than 500 guests from all walks of life from government, business, industry, academia, and media gathered together to explore the successful path of Guangxi's brand development and value enhancement through brand value discussions and practical experience exchanges, so as to help more Guangxi brands "get out of the circle" and inject brand momentum into the high-quality development of Guangxi's economy.
Gather brand synergy to create a brand feast in Guangxi
The winter outside the venue is warm, and the enthusiasm inside the venue is like fire. On December 29th, Nanning Friends Stellar Hall was full of joy, and hundreds of elite representatives of industrial and commercial enterprises, brand experts, and representatives gathered together to go to the 2023 Guangxi Brand Festival.
The brand exhibition area attracted the attention of the guests.
The 2023 Guangxi Brand Festival is not only a summary of the past glory, but also a vision for the future of Guangxi's industry and commerce, carrying the forward-looking thinking and deep insight into the future development trend generated by Guangxi enterprises and brands in the fierce market competition. The event focused on the outstanding enterprises and brands in Guangxi's industrial and commercial circles, as well as the business achievements created by the past year without fear of wind and rain and overcoming hardships, showing the resilience, vitality and potential of Guangxi's economy from one side.
In the brand exhibition area at the event site, brands such as Huang Jiayue, Bingke Food, Yutian Fruit, Zhengda Food, Chaonian Liubao Tea, Yunhong Tea, Zhubakou, Mingde Zhichuang, Urban Sweetheart, Shouxiang Gong Egg, Guangxi Salt Industry and other brands appeared with powerful products, showing the high-spirited brand vitality.
Nanguo Morning Post's official e-commerce account "Nanguo Selection" conducted the "Guangxi Good Products Simulcast" on the spot.
Button meat, sausage, mandarin orange, kumquat, rice dumplings, Liubao tea, jasmine tea, ......At the scene of the ceremony, the official e-commerce account of Nanguo Morning Post "Nanguo Selection" carried out a nearly 6-hour "Guangxi Good Products Great Simulcast", and a number of good brands from all over Guangxi entered the live broadcast room to carry out online promotion, and this "online good goods bazaar" with Guangxi characteristics attracted the attention of netizens across the country.
Participating in the 2023 Guangxi Brand Festival, the biggest feeling is that the event has condensed the confidence of the industry and witnessed the power of the brand. Gao Feng, executive director of Qianxi Liquor Group, said that as a soy sauce wine brand that has just entered the Guangxi market, Qianxi Liquor hopes to use this platform to promote cooperation and development, share experience, learn wisdom from each other, and work together to win a better future.
Tell a good brand story and make the Guangxi brand louder
Brand is the common pursuit of producers and consumers, and an important symbol of regional economic development. In recent years, Guangxi has focused on the development of the real economy, solidly promoted the construction of a strong brand, and a number of brand leaders have emerged, forming a number of Guangxi brands with excellent quality, outstanding characteristics and influence.
Brand Dialogue" session, guests discussed the way of brand development in Guangxi.
Li Dizhun, president of Guangxi Brand Association, believes that Guangxi is the only ethnic minority autonomous region in China with advantages along the coast, along the river and along the border, with rich natural resources and diverse cultural resources, and is also the forefront and important window of exchanges and cooperation between China and ASEAN countries. Strengthening brand building is an important starting point for optimizing supply, enhancing market vitality, and promoting the high-quality development of Guangxi's economy. Only by making the popularity and recognition of Guangxi brand continue to rise, can Guangxi enterprises and Guangxi products win a larger market.
Guangxi's brand economy is moving towards "strong" and "excellent", and more "century-old stores" are needed. How can Guangxi brands accelerate their integration into the new development pattern?How can we go further and steadily?How to "get out of the circle" and "out of Gui"?
In the "Brand Dialogue" session, a number of outstanding entrepreneur representatives and brand experts in Guangxi conducted in-depth research on a series of issues such as Guangxi's brand economy, brand strategy, brand management, and brand communication, and sought the way of Guangxi's brand development. Everyone agreed that all parties should work together to vigorously enhance brand building, tell a good brand story, continuously meet consumers' demand for high-quality goods and brand products, stimulate residents' consumption potential, promote consumption upgrading, and make Guangxi brand more and more resounding.
Pei Zexi, chairman of Guangxi Yunhong Tea Industry, believes that in terms of Hengzhou jasmine tea industry, there is no shortage of good products in the local area, but there is indeed a lack of well-known jasmine tea brands in the country. This requires local enterprises to work hard, take advantage of the industrial advantages rooted in the "World Jasmine Capital", strengthen brand building, and create a world-class brand of jasmine tea belonging to Guangxi.
Guests learned about the products at the Huang Jiayue brand booth.
Empower brand building and boost high-quality economic development
On the same day, the large-scale interview activity of "Guangxi Brand Power" planned by Nanguo Morning Post was officially launched at the brand ceremony, which will continue to empower the development of Guangxi brand. It is reported that in 2024, Nanguo Morning Post will organize a capable interview team to conduct interviews and reports on high-quality enterprises from all walks of life in the region, sounding the rallying cry of "high-quality development of Guangxi brand" and showing the vigorous power of Guangxi brand.
Nanguo Morning Post is a comprehensive modern media organization hosted by Guangxi ** Media Group, integrating news gathering and editing, filming, public opinion analysis, brand promotion, and think tank services, covering a total of more than 40 million fans and a total of more than 10 billion annual readings. As the most influential urban mainstream in Guangxi, Nanguo Morning Post is one of the most important display windows of Guangxi brands, and one of the most influential brand communicators and shapers in Guangxi, with more than 2,000 brands spread and promoted every year, successfully boosting a number of local brands to stand out and even successfully go out of Guangxi.
In 2024, Nanguo Morning Post will continue to optimize, enrich and upgrade the financial communication service plan, work with the majority of high-quality enterprises to create a well-known and well-known high-quality brand, jointly tell the story of the Guangxi brand, broaden the brand awareness of Guangxi, establish the brand image of Guangxi, spread the voice of the Guangxi brand, help Guangxi enterprises accelerate their integration into the new development pattern, and inject the surging power of the brand into the construction of a magnificent Guangxi with Chinese characteristics in the new era.